Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They applied mysterious products to the client’s skin with the authority of true ritual, commanding that they return frequently to produce lasting effects. This was back in the day of heavily perfumed creams, a profusion of French-sounding brand names, and glitzy pink and gold packaging. Read More

Oh no! Your spa just introduced a brand new line of treatment products that you are expected to sell to clients. That is great, but look at those retail prices! They are higher than anything the spa previously carried. You have built up the confidence to sell your existing lines for facial customers, but what will they say when you show them new products that can cost almost twice as much? Read More

It is the little things in life that make us happy – and a lot of little things can mean a lot of extra money for your spa! Think about it, airlines and credit card companies have been using add-ons and upgrades to bring in extra bucks for years. Consumers think they have just saved themselves a ton of money on great airline tickets, so they decide to check their bag for $25, purchase an in-flight meal for $15, and have a cocktail for $10. All of a sudden all those savings are adding right back up. But the airline does not let their spending go unnoticed; loyal and frequent fliers are treated to perks all the time. There are few things that make me happier than hearing a customer service representative say to me, “Ms. Sarfati, you have been upgraded!” Suddenly, all the money I have spent in the past has been worth it and I am more than happy to be a loyal customer. The same can ring true in your spa. There are many ways that upgrades and add-ons can turn your client’s experience from ordinary to extraordinary. Read More

When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me, but because I have personally experienced distinct changes in my perception about the subject matter — which is at the very core of my existence as a professional. The topic is offering makeup in the spa, but the real subject is being all-inclusive. Read More

You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on specialty treatments for your clients. You can add an assortment of new aesthetic and spa services to your basic offerings that will provide an added value to your spa menu. Add-on treatments will effectively boost your business’ revenue while allowing you to work effectively – creating more balance in your life. You will also enjoy new retail opportunities, as many services go hand-in-hand with product sales. Add-on treatments may even intrigue your clients to try and take advantage of a completely new service. With all of the available possibilities, you can stay traditional with the basics or get creative with a variety of different treatments. Read More

It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective form of light therapy has been around for over 35 years and is now being used for many treatment modalities in salons, spas and wellness centers around the world. Read More

Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard work and patience to finally see a busy schedule of reliable clients. In the meantime, and certainly after you are in regular demand, you will need to deepen and widen your customer relationships to avoid loss of interest and, ultimately, business. Skin care and makeup product sales are possibly the best and most profitable way for you to protect the trade you have earned. Read More

There is a saying in business that nothing happens until someone sells something to somebody. If this is true, no business can be successful, or even survive, unless all efforts are directed at serving the people who do the buying – the clients. Unfortunately, where many aesthetic professionals fail is by not thinking of themselves as skin care technicians and salespeople. It is important for you to put your time and energy in the treatment room into giving the client the best in skin and body care, but once you have them hooked on your services, do not risk not retaining them by your lack of series sales. Read More

Compliment traditional aesthetic services with quick and easy add-on treatments. By doing this, you can show your clients new treatments they might not have experienced before - all while adding a few extra bucks to your day's progress. Below are a few examples for you to try in your practice! Read More

Are you experiencing growth or is your practice or spa maintaining an internal status quo that actually puts it at risk for extinction? By expanding your menu of services, you can stay competitive – and even take a lucrative step ahead of the pack. According to the 2008 Global Spa Summit in New York, "The global spa economy is estimated to be over $250 billion." And in spite of the economic downturn, the industry continues to grow at a breakneck pace. Read More