7 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not possibly be more perfect. They agonize over every detail they can think of, usually convinced that they have perfected every inch of their brand. Often times, professionals end up realizing that as time passes, their branding is no longer the perfection they once thought it was; they find that they cannot continue to run their business like they have in the past. Read More
- Published in Marketing
11 min read
Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During these events, clients can enjoy live interactions with other individuals, making them the perfect addition to a spa's engagement marketing strategy. Person-to-person interactions can pull in a prospect for conversion to the sale and upsell existing clients for additional products and/or treatments. Read More
- Published in Marketing
2 min read
Siren & Proper's lash lounge and brow bar is the trendiest boutique salon in Grand Rapids, Mich. Located on a busy downtown street, Siren & Proper was the first salon of its kind in the greater Grand Rapids area and specializes in eyelash extensions, makeup, and eyebrow treatments, including eyebrow mapping and eyebrow extensions. Read More
- Published in Spa Highlights
10 min read
When skin care professionals perform a skin analysis, they often use a magnifying lamp to survey the skin for moisture loss, dehydration, fine lines, elasticity, macules, papules, hyperpigmentation, telangiectasia, couperose, puffiness, dark circles, and anything that should be avoided during the treatment. This information provides extrinsic data, which is the basis to begin an intrinsic analysis. Read More
- Published in Client Care
14 min read
The use of equipment in aesthetics dates back to the 1930s, when Europeans began using electricity as a standard part of skin care treatments. Today, there are endless pieces of equipment that can be used, making it difficult for new or even seasoned skin care professionals to choose the necessary equipment and additions that will address their clients' needs. Read More
- Published in Client Care
7 min read
It is easier to generate repeat business from existing clientele than it is to create new business from strangers. Thanking clients on a regular basis for being loyal can ensure that they regularly come back, inspire them to really learn about the services and potentially try a new service, and encourage product purchases at the spa instead of a big box or online retailer. Read More
- Published in Client Care
2 min read
Top Spa is a luxurious, rooftop retreat that is situated atop the legendary La Concha Hotel & Spa in Key West, Fla. This spa offers panoramic views of the destination’s picturesque settings from the highest point on the entire island. Read More
- Published in Spa Highlights
10 min read
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action for a prospective client is to have them book an appointment. Read More
- Published in Client Care
11 min read
Although customer service is a common term, what does it mean to those for whom it is intended? Despite the numerous definitions of what customer service is, it is not a claim inside a salon or spa brochure, a business philosophy, meeting the customer’s minimum expectations, simply serving a customer, or putting the business’ and employees’ interests first. Read More
- Published in Client Care
9 min read
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search engines. Read More
- Published in Social Media
