2 min read
Astra Salon, whose name is Latin for "star," has a mission to create an atmosphere that invites clients in and wraps its arms around them. The client's comfort and satisfaction are their top priority. Astra Salon's experienced staff is highly skilled and creative with hair services, skin care, and natural nail treatments. Working as a team, Astra is both inspired and rewarded by knowing that their clients not only receive beautiful results, but are also provided with a retreat from life's daily grind. Astra is proud to carry an exclusive line of Italian skin care products that has natural and sustainable ingredients. Put these factors together and clients receive an unforgettable experience that leaves them relaxed and looking and feeling their best. Read More
- Published in Spa Highlights
9 min read
In today's modern and ever-changing world of cosmetic technology, skin care professionals are required to understand the skin from a cellular and scientific perspective. Professionals and clients understand the advanced changes that can be made within a medical setting and physicians are realizing the supportive role that professionals can bring to their practices. There are many serious laws and regulations that must be taken into account when combining medical procedures with aesthetics services, along with many specific protocols and processes that must take place in order to treat patients in a methodical manner. Read More
- Published in Medical
10 min read
The majority of students currently in aesthetic schools are focused on working in a medical setting, although the perceptions are sometimes unclear. There are many benefits to having skin care professionals work alongside physicians, but the line between aesthetic services and medical services must be fully understood. Read More
- Published in Continued Education
6 min read
Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more than evident. By minimizing missed opportunities, spa owners can maximize client reach. The process may not feel or be easy at times, but it can be made achievable. Read More
- Published in Marketing
11 min read
For most people, sales is often perceived as being sold something at all costs, whether it is needed or not. As such, most skin care professionals find selling to be one of the biggest challenges in their business. They become more focused on treatments and less on retail sales. Read More
- Published in Marketing
6 min read
Since the initial rush toward opening day spas began in the 1980s, the appeal of this business idea has not lost steam, even if the number of new players has. Skin care professionals, former spa directors, and even ordinary enthusiasts have all invested time and hard cash into beautiful facilities, both large and small, with the hope of becoming a runaway success. Read More
- Published in Marketing
2 min read
Nestled in the balsam and birch groves within Hidden Pond, a luxurious and secluded resort in Kennebunkport, Maine, is the Tree Spa. With three treetop treatment rooms, the Tree Spa features a range of therapies that utilize handmade herbal skin care preparations from Farmaesthetics, as well as make extensive use of fresh ingredients handpicked from Hidden Pond's garden. Read More
- Published in Spa Highlights
10 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Every year it seems as if the holiday season has arrived out of nowhere. One minute, the start of summer vacation is being celebrated and then, suddenly, jack-o-lanterns are being replaced with evergreens or dreidels. This holiday season, try some spa management tips to make it through the holiday season unscathed. While it is certainly not an all-inclusive checklist, the following are the mistakes that are most often made by spa owners. Read More
- Published in Marketing
2 min read
Spa Solage, which is located in Calistoga, California, features a 2,500 square foot expansion to its reception building, including a new indoor and outdoor Relaxation Lounge, expanded men's and women's locker rooms with outdoor showers, an enhanced menu of services and fitness programs, and a redesign of the overall interior décor that features luxurious design elements. These redesigned elements join Spa Solage's impressive roster of spa facilities, including healing geothermal pools and deluxe mud bar. A new spa herb garden showcases vegetation from Calistoga's unique location and includes rosemary, French lavender, California white sage, and mint, all of which are incorporated into the spa's offerings. Read More
- Published in Spa Highlights
9 min read
Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase market share and formulate a strategic plan to capture it. Strategic planning using sound business tools will help professionals to achieve their goals. Read More
- Published in Marketing
