6 min read
Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the end of the year. Culture has shifted from considering giving as a necessary burden to embracing it as a movement to be incorporated into day-to-day work life. In today's workplace, a philosophy of caring and commitment to one's community is encouraged and celebrated. Read More
- Published in Client Care
9 min read
Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing is overwhelming and digital marketing can be even more confusing. Most spa owners simply do not know what they need to do to maximize their web presence. Read More
- Published in Marketing
2 min read
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the Buffalo, Williamsville, and Western New York area. This luxury spa, which is located in Williamsville, New York in the lobby of the Wyndham Garden Hotel, is known for its trendsetting, European-inspired treatments with superlative results. Read More
- Published in Spa Highlights
8 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You have already done the heavy lifting. You created the perfect job description and scoured the internet. You racked the brains of everyone you know for the candidates, did the interviews, and ran the background checks. You hired the perfect employees and you are watching them thrive! Now, it is time to keep the employee. Read More
- Published in Employee Relations
2 min read
Set in a luxurious 70,000 square-foot integrated wellness space surrounded by views of the Atlantic Ocean, the Spa at Carillon Miami Beach offers an empowering approach to treating the mind, body, and soul. As the largest luxury spa on Miami Beach, the Carillon includes indoor and outdoor spaces, the Thermal Experience, an expansive fitness center with more than 40 classes daily, a full-service salon, and a wellness center staffed by a team of medical professionals. Read More
- Published in Spa Highlights
10 min read
Have you ever had the experience of walking into a spa and feeling uneasy? You could have been thinking, "Why am I feeling uncomfortable? What's going on here?" Even if a spa looks great visually, what people experience goes beyond what is seen physically. For example, the spa may or may not be aligned to the cardinal directions, have windows in the east or north, or have the reception desk in the correct place energetically for the best effect. Moreover, there could be geopathic stress creating uneasiness in the environment. Through the ancient science of stress-free living, vastu shastra, spas can learn the science of building and designing in harmony with nature. Read More
- Published in Marketing
13 min read
In the spa, retail product sales typically contribute between three and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology the spa offers, ignoring retail space erodes the bottom line. If the spa is making less than 10 percent of its gross sales from the retail area, the professional is neglecting both the retail space and their profit potential. With training, they can realize a return of 30 to 40 percent. Read More
- Published in Marketing
8 min read
Incorporating a teenage menu in the spa is a great way to add clientele. While the parents, grandparents, and other family members are receiving their services, their accompanied teenager will be able to receive a service as well. This opportunity is a wonderful way to expose the teenager during their pubescent state to the importance of proper care for their body and skin. Along with educating the teenage client through the actions of their treatments, the establishment is adding revenue to the books. Read More
- Published in Client Care
10 min read
Welcome to 2017! Are you one of the 53 percent of small businesses that make New Year's resolutions? More than half of business owners say they are more likely to keep business resolutions than personal resolutions. Today's technology makes it easier for spa owners to manage and grow their business without taking time away from the work they love. However, with so many options to choose from, getting started may seem overwhelming. Consider starting with three major functions of the business and finding the tools that can help to take them to the next level in order to make it easy to keep this year's resolutions. Read More
- Published in Marketing
8 min read
Owning and operating a day spa is an enormously satisfying career for many men and women. The opportunity to improve the well-being of so many people can be enormously gratifying. Creating a space of serenity and rejuvenation is often a labor of love. However, spa owners and managers are entitled to make a decent living and earn a profit in the process. Read More
- Published in Marketing
