2 min read
While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring body, mind, and spirit into balance with nature by delivering an experience of relaxed, renewed, and restorative wellness. Zianna's new treatments include hydrotherapy, acupuncture, endermologie, bioenergetic lymph therapy, and infrared sauna. Read More
- Published in Spa Highlights
9 min read
As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to improve people's skin, there are still some important differences between the medical aesthetic experience and the spa aesthetic experience. From the requirements of those who are hired into each setting to the expectations of the person coming in for treatment, identifying these important differences between working environments is critical in ensuring long-term success in the industry. Read More
- Published in Medical
10 min read
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans spent more than $15 billion on combined surgical and nonsurgical procedures, with nonsurgical procedures accounting for 44 percent of total procedures.1 Why is there such a demand for medical aesthetics? Because today's society is fast-paced and results-driven and, simply put, medical aesthetics procedures deliver. Read More
- Published in Medical
7 min read
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa owners cannot remind therapists and clients enough about etiquette. After all, it is normal to get into a rhythm and forget about basic things that could put either party in an uncomfortable situation. To create an ongoing conversation, spa owners or managers should lead daily line-ups with their team. In these brief meetings, they can talk about what is going on at the spa, or the treatment of the day, or give reminders about standards; these meetings should engage the staff and encourage them to stay on top of what is happening. Read More
- Published in Client Care
2 min read
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the island, Omari is making great strides to provide guests with a luxurious escape from the stresses of everyday life, all while caring for their skin. Read More
- Published in Spa Highlights
6 min read
To create and sustain a successful skin care business, professionals need to stay up-to-date with the ever-growing and changing aesthetic equipment technology. Today's clients are savvy and results-oriented. There is so much information readily available to them on the internet. They are investigating technologies and want to know that the professional is current as well. They are no longer satisfied with an old fashioned steam facial. Fortunately, professionals have the equipment available to them to achieve the kind of results clients are looking for. Read More
- Published in Continued Education
11 min read
Business owners rely on the professional equipment they purchase to work efficiently and deliver quality performance. In a perfect world, equipment would work well and never break down or malfunction. Unfortunately, this is not the case! Business owners understand that there are times when equipment may malfunction or quit working properly. This scenario is when warranties come into play and why they are so important. Read More
- Published in Insurance & Legal
7 min read
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to do it or who to collaborate with. There are many different types of businesses that skin care professionals can pair with to boost their business. Here are some fresh, new ways to cross-promote with some typical, and some not-so-typical, local businesses. Read More
- Published in Marketing
7 min read
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used as an input in the production of other goods or services, but, unlike most other commodities, it cannot be replenished. People know that time is valuable and that if they squander it, they can never get it back. So, why do people have such a challenge managing it? There are a variety of reasons: they may not have the tools and techniques to manage it properly, they may be overloaded, they could be working on the wrong things, or there could be some psychology at play if procrastination is a common occurrence. Read More
- Published in Client Care
