1 min read
A year ago, almost no one could have accurately foreseen where the aesthetic dermatology market would be today. Although the field was growing before March, the onset of COVID-19 has accelerated that growth, with some practices seeing record numbers of appointments for injectables, laser treatments, and chemical peels. Robin Ntoh has more than 30 years of experience working ... Read More
- Published in Business
1 min read
Who would have believed less than a year ago the world would be transformed so dramatically, and life would become practically unrecognizable? The threat of COVID-19 has now infiltrated every level of most people’s daily lives as they struggle to stay at home, social distance, sanitize, and wear face masks. Rachelle Dupree has over 20 years of experience in marketing, media, communications, and design. She studied with a ... Read More
- Published in Business
1 min read
Aestheticians seem to be struggling with how to respond appropriately when difficult situations arise between them and their clients.All too often, the advice seen being handed out to these struggling aestheticians is to cancel, fire, or delete their difficult clients and move on, but is this really the course of action that should be followed? ... Read More
- Published in Business
1 min read
Bill Gates, co-founder of Microsoft Corporation once said, “If I was down to my last dollar, I would spend it on public relations.” When hiring a PR professional, a brand brings an experienced partner to help navigate the media marketplace and introduce your brand to millions of potential clients. Respected for her communication skills and media relationships, ... Read More
- Published in Business
5 min read
Welcome to this month’s edition of “Spa Season.” It’s time to focus on new year’s resolutions.I would like to encourage you to make 2021 the best year yet for your medical spa practice.Start the New Year off by introducing an updated membership or loyalty programs. Clients like to be members with VIP status that offers added value.You want to set up either monthly or yearly memberships with dues that offer program members special ... Read More
- Published in Business
1 min read
You’ve invested the time and energy into becoming better equipped to treat all ethnicities. You understand the unique characteristics of Asian skin, skin of African descent, Latinx skin, and East Indian skin. You’ve done the work to understand Nordic skin, and you feel confident that you have the skills to treat transgender clients’ skin. Now you need to build the client base ... Read More
- Published in Business
2 min read
Waste, in any industry, is something that is hard to control,especially now that society has and is still experiencing a global pandemic. We have begun to rely heavily on single-use products and packaging to verify something’s cleanliness. The beauty industry is no exception. The industry produces hundreds of thousands of pounds of waste every single day. Knowing the benefits ... Read More
- Published in Business
1 min read
In this day in age, everyone is running around with barely anytime to relax. Going to the spa is a perfect way for someone who is on the go to finally stop and relax. Relaxation should be a part of the client experience from beginning to end. Holly Tanella is an international award-winning ... Read More
- Published in Business
2 min read
The topic of retail sales when it comes to theprofessional skin care community is lacking in training. When studying to become an aesthetician, the books do not have any chapters dedicated to sales, and students are released into the real world wide eyed, bushy tailed, and totally oblivious to what could be a sizeable chunk of earnings. Few aestheticians can boast adequate sales training – they are licensed professionals, not salespeople after all. Unfortunately, ... Read More
- Published in Business
6 min read
The professional beauty industry, by definition, is all about appearances and when a client walks through the door, the spa design and décor says a lot about the owner. Whether they are starting from scratch or are just looking to revamp their spa, decorating can be a fun and exciting project – even on a budget. Planning is key when it comes to decorating on a budget, and small changes ... Read More
- Published in Business
