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Marketing Your Diversity Knowledge

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📖 1 min read

You’ve invested the time and energy into becoming better equipped to treat all ethnicities. You understand the unique characteristics of Asian skin, skin of African descent, Latinx skin, and East Indian skin. You’ve done the work to understand Nordic skin, and you feel confident that you have the skills to treat transgender clients’ skin. Now you need to build the client base to demonstrate those skills and to build a reputation as a practitioner who treats skin of color.

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Mary Nielsen

 

 

A technician, educator, mentor, and business owner, Mary Nielsen has been at the forefront in medical aesthetics since its infancy in the early 1990s. She is currently vice chair and industry expert on the Oregon Board of Certified Advanced Estheticians. She is the author of “Fearless Beauties,” along with other aesthetic texts. She is the executive director of an aesthetic school, the founder of Fearless Beauties, and the creator of Cascade Aesthetic.

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