1 min read
Skin care professionalsknow that providing exceptional treatments is only half the story. Successful professionals most often dialogue with clients on long-term and short-term treatment plans, at-home skin care, and even which products to use and why. They educate clients and get them to the “why” behind recommendations, then couple it with the client becoming empowered with knowledge on how to achieve the glowing skin they ... Read More
- Published in Business
4 min read
As licensed professionals in the skin care industry, there is a level of responsibility to deliver results and to make an impact on clients from the second clients arrive for their service to the moment they check out. How does a skin care professional ensure an impactful experience? It is all about the fluff. The ... Read More
- Published in Business
4 min read
2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results ... Read More
- Published in Business
4 min read
It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the ... Read More
- Published in Business
12 min read
Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning and disinfection supplies. On top of that, is the effects these products have on the environment. With ... Read More
- Published in Business
11 min read
Welcome to 2021 – the unforgettable year of 2020 provided new and valuable lessons in the industry. While still going strong, spas have reinvented the way they perform services in order to continue being successful while also maintaining the highest level of safety. Skin care professional has all witnessed and experienced the effects of disease ... Read More
- Published in Business
5 min read
The COVID-19 pandemic has upended the spa industry, causing many to lay off seasoned employees or even permanently shut down. As businesses are beginning to reopen in the new year, adjusting to the new normal is critical. By implementing programs and technologies that address hygiene and safety protocols, spas and salons can reduce risk and ... Read More
- Published in Business
1 min read
A year ago, almost no one could have accurately foreseen where the aesthetic dermatology market would be today. Although the field was growing before March, the onset of COVID-19 has accelerated that growth, with some practices seeing record numbers of appointments for injectables, laser treatments, and chemical peels. Robin Ntoh has more than 30 years of experience working ... Read More
- Published in Business
1 min read
Who would have believed less than a year ago the world would be transformed so dramatically, and life would become practically unrecognizable? The threat of COVID-19 has now infiltrated every level of most people’s daily lives as they struggle to stay at home, social distance, sanitize, and wear face masks. Rachelle Dupree has over 20 years of experience in marketing, media, communications, and design. She studied with a ... Read More
- Published in Business
1 min read
Aestheticians seem to be struggling with how to respond appropriately when difficult situations arise between them and their clients.All too often, the advice seen being handed out to these struggling aestheticians is to cancel, fire, or delete their difficult clients and move on, but is this really the course of action that should be followed? ... Read More
- Published in Business
