2 min read
As folks emerge from quarantine, the desire for a little tender loving care is at an all-time high. This makes sense when one thinks about how isolating quarantine felt and how limited experiences and social interactions are right now. So, when clients do decide to return for service, you need to bring the wow factor. ... Read More
- Published in Business
1 min read
Facelogic Spa was created so that healthy, luxury skin care could be available for everyone on a regular basis. The best results are received when facials are done once a month, so Facelogic Spa tailors its treatment plans and pricing to make the client experience affordable. This spa features several customizable skin treatments and facials. ... Read More
- Published in Spa Highlights
1 min read
With online booking, e-Commerce, Facebook ads, Instagram Stories, and TikTok (Will it even be around in a few months?), there is no shortage of ways to connect with your clientele and potential clients online. With such a plethora of platforms at one’s fingertips, it’s easy to get stuck in deciding which digital marketing pieces you ... Read More
- Published in Business
1 min read
Welcome to this month’s edition of “Spa Seasons.” Autumn is flying by, harvest is winding up, Thanksgiving is almost here, and the holidays are just around the corner. Here are some proven success ideas on how to take advantage of the harvest and turkey day to drive the spa’s bottom line. ... Read More
- Published in Business
2 min read
Investing in a new piece of equipment for a practice can be a bit of a challenge, particularly when you have never offered the service that the new piece of equipment provides. When thinking about purchasing a new piece of equipment, there are really three considerations, affordability, return on investment, and value creation. Let’s use ... Read More
- Published in Business
3 min read
With carved pumpkins, haunting music, and ghosts in the shadows, Halloween is quickly approaching. October is the perfect time to scare up some extra profits for any spa’s treat bag. Get creative and put together treatment specials that play off all aspects of Halloween. For example, spiderwebs and spiders are an integral part of this ... Read More
- Published in Business
3 min read
Welcome to October’s Go Pink. Changing weather means autumn is in full swing with warm days, crisp nights, and pink ribbons. This makes for a great marketing opportunity with Breast Cancer Awareness Month. It’s time to Go Pink and raise awareness of one of the leading causes of death in women, breast cancer. According to ... Read More
- Published in Business
4 min read
This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s ... Read More
- Published in Business
5 min read
Keeping yourself healthy all year long is important for a beauty industry professional. This is even more so during flu season. There are many varieties of the flu, and the virus is constantly changing. It’s important to research vaccine options as a practitioner to keep clients safe. With the rise of COVID-19, it’s more important ... Read More
- Published in Business
5 min read
Local, digital marketing is essential for many brick and mortar companies including skin care service providers. Business directories have more to offer than just displaying an address and phone number. Registering with online local directories can help potential clients locate a professional’s business, improve their website traffic, and build relationships. Many include rating systems and ... Read More
- Published in Business
