The product life cycle encompasses the period of time from when you have an idea for a product or service is conceived, to when it is developed and brought to market, to when it is removed from the market to be replaced with another product or service. There are four stages of a product lifecycle: introduction, growth, maturity, and decline. Introduction: This stage is when…

While every salon and spa owner’s worst nightmare is having a fire destroy years of hard work, dedication, and love, every year, thousands of salons and spas experience a fire and most of them are 100 percent preventable. With the flick of a switch, a business can be up in flames. This makes prevention key and a must for every business. This article will highlight…

The beauty industry is constantly searching for new, active, botanical ingredients in order to create more effective, natural skin care products. Birch juice, which is also called birch sap or birch water, is becoming increasingly popular among skin care formulators because it is a great source of detoxifying, healing, hydrating, and nourishing phytonutrients. It also has a small molecular size, which makes it readily absorbed…

Proper waxing training is essential in delivering an efficient wax treatment while avoiding unnecessary pain, irritation, or injury to the client. Yet, far too often, aesthetic students do not receive adequate training and graduate from school with no idea what they are doing. It is very common for spas to hire outside training for staff because the staff never received proper training to work on…