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Wellness is a buzzword that has been a part of the spa world for many years now. Some call it a trend, some say it is the way of the future for spas and if you don’t jump on the wellness bandwagon you will be missing out. What is wellness and what does it mean for a spa or a spa service? There are many…
Though many of us understand the importance of hygiene in the workplace, some remain unaware of exactly why we practice these infection control protocols in the first place. As practitioners, we are tasked with utilizing those sanitation practices, to the best of our abilities to reduce the spread of illness and disease from one client to the next and to ourselves. Knowing when to wash…
The pursuit of youthful skin, as well as a healthy glow is the desire of the of majority women. Very few are blessed with porcelain, blemish-free skin. It’s therefore no surprise that skin rejuvenation and the reduction of the signs of aging are the most frequent cosmetic requests that present to the professionals. The pursuit of youthful skin, as well as a healthy glow is…
With summer on the horizon, clients are going to start thinking about tanning. It’s time to start promoting the sunless tanners retailed in the spa and educating clients on how to apply them. Every type of product from, lotions, sprays, mousse, gels, and so on all have their own best practices for application, and when followed, will achieve the best possible results. EXFOLIATE The first…
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…

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