by Anne Willis The aesthetic industry is opening itself to what is unique about contemporary times, detaching from outdated procedures and instead adjusting them to our current needs. Cultural, environmental, and dietary changes within our society have altered how our skin interacts with traditional treatments. In order to provide optimal results to our clients we must begin by acknowledging various skin conditions that are on the rise in our culture, understand their source and adjust our procedures accordingly. Read More

by Kyle & Veronica Leatherwood The search for the Fountain of Youth has been going on throughout history, literature and mythology. People have fallen prey to charlatans and con men in the quest for rejuvenation. Even though we are aware of this, there is something in us that yearns to be younger, feel younger and look younger. We are often willing to spend thousands of dollars in this quest, but results usually are only temporary and only skin deep. What if there was a way to rejuvenate your body from the inside out. I want to share with you the most scientific ways I am aware of to “ add years to your life and life to your years”. Rejuvenation starts from within, at the cellular level. “Years to your life, life to your years” is a favorite quote of Dr. Saul Pressman of Canada one of the gurus of the oxygen spa movement. He coined the phrase because of the results he has seen. What does he say, can add years to your life and life to your years? The answer is, “an oxygen spa”. Most of you have probably never heard of an oxygen spa, so let me Read More

by Annet King and Yve Cole-Poy, We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes! 1- BE READY. While everyone is entitled to a personal life, quality time with friends and family, “sacred space”, and all of that sort of thing, you can’t expect much of this when you are launching a new business. To start your skin care center, even if it consists of a single room, you must be fully prepared to devote yourself to 12-hour days, 7 days a week, for an indeterminate amount of time. This is true even if you hire other people. If you’re newly married, have a new baby, have young children, have a serious care taking role—even have a new puppy!—your timing probably is not right to launch a new business. Read More

Great Clients are Made, Not Born (part 2 of 3) by Christine Heathman To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions. - The aesthetician’s first point of difference to make a great client. - The backbone of your professional services proceeding skin treatments and product dispensing - Photo-dermatology skin analysis - Photo-dermatology analysis two-step approach - Analyzing the skin for Photo-dermatology analysis - Educating your client about the enemies of the skin - Nutrition and Photo-dermatology skin assessment - Circadian rhythms - The New Skin of Color - Pets and your client’s skin - The Second professional point of difference to make a great client - Best aesthetic treatments achieved - The “Mac Facial” attitude of yesteryear. - The clinical treatment room. - The third point of professional difference to make a great client. - Education and sales Read More

by Preethi Burkholder Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family trusts, and individual donors award them. Grants are awarded to organizations and individuals. Grant seeking is not a special talent that one has to be born with. It is an art that can be cultivated over a period of time. Submitting grant proposals is an inexpensive way to do the projects you like. Writing proposals cost time, not money. Winning a grant is more than a financial experience. It enriches your esteem, confidence, and inner soul. The beginner level, grant seeker is recommended to seek foundation grants. The writing requirements for foundation grants are simpler than those required by federal grant applications. Read More