by Preethi Burkholder Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries. Use Effective Online Marketing Strategies Today’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the Internet is the place to go. Create a domain name that will make your spa appear on the Internet whenever someone uses a search engine. In other words purchase domain names to support your marketing effort. You should also make sure your Home Page is full of key words to enhance your placement on search engine results. When someone searches using the words “Spas in Indiana”, you want your spa to appear within the first two pages. This can draw in more customers. Read More

  by Maurice Stein All skin discolorations need to be addressed the same way. It's important not to camouflage, but to blend natural color into the discolored area. This applies to port wine stain birthmarks, rosacea (red pustular lesions), vitiligo (patches of unpigmented skin), bruising and any skin discoloration resulting from chemotherapy and radiation treatment. When selecting product to place on these discolored areas, you need to use one that is user-friendly and highly pigmented and one that will not cause any skin irritation. When in doubt, I always recommend a quick and simple allergy test by applying different products. The inside area of the elbow or directly below and behind the ear are two areas which will give you accurate results. Apply the product to the skin and let set for 24-hours. If there is no redness or itching, followed by inflammation, this should signal a neutral factor in the make-up where there was no allergic reaction.   Read More

by Kathleen Stapleton and Victoria Duke For a woman who on most evenings chauffeurs kids, pushes a grocery cart, cooks dinner, does laundry and helps with homework, being likened to a Hollywood star may seem a little ridiculous. Selling a fantasy sparks many successful advertising campaigns. Purchase a specific product and a life of romance, excitement, and glamour awaits you. Spritzing on the right perfume could lead you to stepping into a limo, wearing diamonds, embraced by Mr. Knock-Down Gorgeous. Buy the right car and you will drive along the Pacific Coast Highway like a scene from a James Bond movie. Read More

By Patricia Heitz     Make-up is by far the leading draw into the skin care products and skin care services we have! If you don’t offer and/or promote make-up services, you are letting thousands of dollars walk out the door in not just retail sales, but increased service sales. You are telling them it’s OK to go buy somewhere else! Women buy make-up, this is a proven fact. If only just a lipstick or blush, they do buy. Possibly, for the ones who don’t wear make-up, it could be that no one ever showed them how to apply it to look natural. Where do they buy their make-up? They buy from department stores, or from a multi-level marketing company such as Mary Kay, Avon, etc. Why? Do these people have more knowledge? In some cases, actually, yes! They know their product, how to promote it, and how to cross market it with other products. Do you know your make-up product? Do you have a make-up product to help promote your skin care services and other spa services? If the answer to these questions is “no”, then it’s time to start incorporating make-up into your spa. Read More