2 min read
Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy. The first Healing Waters, opened in Wichita, Kan. in 2002 by Amanda Gorecki, an advanced registered nurse, began from a deep desire to help people. Read More
- Published in Spa Highlights
17 min read
Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They applied mysterious products to the client’s skin with the authority of true ritual, commanding that they return frequently to produce lasting effects. This was back in the day of heavily perfumed creams, a profusion of French-sounding brand names, and glitzy pink and gold packaging. Read More
- Published in Retail/Sales
8 min read
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, toners, and more. But again, these products were only able to be sold when a client walked through the doors or called in their order for pick-up. Read More
- Published in Social Media
5 min read
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring a public relations professional for your brand, it is critical that those traits exist. It is important to have intimate, focused list of clients, so there is time to communicate honestly with the people you trust. In your business, I encourage you to approach the public relations relationship with the same goals in mind. Read More
- Published in Business
4 min read
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the most powerful when they are used for building brand awareness, driving engagement and leads, and in many cases, providing customer service. But keep in mind that a business’ website should serve as the hub where all the content originates, regardless of the format. How should social media marketing efforts be maximize to drive the audience to the business’ website? Read More
- Published in Social Media
9 min read
How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment room? Most importantly, how do you harness technology rather than letting technology harness you? Read More
- Published in Marketing
7 min read
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with skin care specials and different service chains have entered the picture. If you have not changed the way you are doing business, your sales will slip and you will be left wondering where your business and your customers went. Read More
- Published in Social Media
7 min read
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, the difference between a want and a need should be understood. Read More
- Published in Marketing
2 min read
La Réserve Genève Hotel and Spa is Geneva’s first contemporary five-star hotel. Read More
- Published in Spa Highlights
11 min read
Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not be a true top technique for spa marketing, common themes do come into play: research, relationship building, and taking advantage of free online tools. Read More
- Published in Marketing
