4 min read
Understanding what truly motivates spa professionals goes far beyond traditional incentive programs. The most successful teams are not driven solely by commission structures or employee-of-the-month recognition – instead, they are fueled by deeper psychological needs that, when met, create lasting engagement and exceptional performance. SERVICE OVER SALES Spa professionals enter this field to help others feel ... Read More
- Published in Business, Employee Relations, Home Page, More New Articles slider
5 min read
Client loyalty is the quiet engine behind every thriving skin care practice. While flash promotions and social media visibility can attract attention, what truly sustains your business over time is a consistent, aligned clientele who trusts your care, values your expertise, and returns regularly. These can be called “golden clients.” Golden clients are the foundation ... Read More
- Published in Business, Uncategorized
2 min read
Overall wellness with a sleep focus is overtaking adrenaline-based activities and nonstop action. The dreamy world of sleep tourism emphasizes a well-rounded travel approach including bedding, nutrition, bedtime rituals, spa treatments, mental clarity activities, purposeful sleep sessions, and more. Time to trade in late-night cocktails and clubbing for herbal teas, linens that make you never ... Read More
2 min read
Skin professionals are trusted guides for clients turn to when they want to feel confident in their skin. They rely on your expertise not just in the treatment room but in helping them choose the right products to enhance their results after they leave your care. Selling products can sometimes feel overwhelming, or worse – ... Read More
- Published in Business, Retail/Sales
2 min read
Most skin care professionals dream of having their own space, especially when they’re first out of school. Seasoned spa owners know it takes a lot of hard work, grit, and failures to get to a large storefront, but the dream of having your own business isn’t as hard to achieve as most think. Both salon ... Read More
- Published in Business, Retail/Sales
2 min read
A business cannot generate revenue when it’s closed. It cannot attract customers, investors, partners, influencers, or employees when its unable to operate. When it comes to patient and client care facilities, it’s nearly impossible to make a second first impression, so disruptions in service and treatments can be especially harmful to the brand. Power ... Read More
- Published in Business
2 min read
Under Construction: Choosing the Best Website Builder for a Skin Care Business by Rachelle Dupree Promoting a spa or skin care business today is impossible without web or social media presence. For any small business to be seen in 2024, a website is mandatory. The average business owner may have little knowledge or time ... Read More
- Published in Business
4 min read
You graduated from beauty school with a dream in your heart. Here you are, a beauty professional at the top of the commission scale, and nowhere else to go but into business for yourself. It’s time for you to spread your wings, go for your dreams, and open your own beauty business! Now what? You ... Read More
- Published in Business
2 min read
A 2023 study found that one in three adults have invested time or effort into looking younger. This, of course, also means that these adults are spending money to appear younger. Additionally, about five million people in the United States are affected by melasma and around 65% of African Americans experience hyperpigmentation. Needless to say, ... Read More
- Published in Continued Education
2 min read
The medical spa and aesthetics industry is a constant deluge of new treatments, players, and information. The abundance of knowledge and research required to keep up with the industry can make it hard for patients to educate themselves about treatments and protect themselves from bad actors in the industry trying to cash in. With so ... Read More
- Published in Business
