Overall wellness with a sleep focus is overtaking adrenaline-based activities and nonstop action. The dreamy world of sleep tourism emphasizes a well-rounded travel approach including bedding, nutrition, bedtime rituals, spa treatments, mental clarity activities, purposeful sleep sessions, and more. Time to trade in late-night cocktails and clubbing for herbal teas, linens that make you never want to get out of bed, and activities like yoga, meditation, and mindfulness. With high burn-out rates and increased stress rates among travelers, it’s no surprise that many are trading in adventure for rejuvenation and relaxation. 

SLEEP AS DESTINATION 

“Planning a vacation around sleep is not something most people would probably think of doing just a few years back; however, sleep tourism has now become a growing trend, especially after the pandemic,” says Alonso Marly, travel expert with Skylux Travel. “Essentially, it implies going on vacation with the primary goal of getting more bedtime, and it is said that such relaxing stays at hotels and resorts may help improve one’s everyday sleeping habits. A number of hotels across the world are now introducing different sleep-enhancing amenities, retreats, and programs to promote a well-deserved rest. There are even some sleep-centric boutiques and spas that promise to take your sleeping experience to a whole new level.” 

“As the world reached for ways to restore itself, the need for rest became impossible to ignore, and sleep-focused travel emerged as a natural evolution,” says Castle Hot Springs’ wellness curator, Colleen Inman.  

A United States veteran and published writer, Jennifer Thomas connects media and beauty industries with nearly 30 years of passion, process, and purpose. As the CEO and founder of Beauty Results PR, a division of FSR Ventures, she brings media influencer relationships and innovative and leading beauty and wellness brands experience to its clients through proactive media campaigns and social media marketing strategies. She is also a public relations adjunct instructor for Virginia Commonwealth University’s Richard T. Robertson School of Communication.