📖 8 min read
Sooner or later it happens. We look into the mirror and see our mothers looking back at us. We start to see the subtle, or not so subtle, changes that are happening to our faces and our bodies; and we are not quite ready for what we see. The crow’s feet have crept in, and there are fine lines and wrinkles that were not there before. Our once soft and smooth skin is no longer. It isn’t because we haven’t taken care of our skin and our bodies, because we have. It’s the age thing starting to take hold. Read More
- Published in Makeup Matters
📖 8 min read
by Mary Van Sooner or later it happens. We look into the mirror and see our mothers looking back at us. We start to see the subtle, or not so subtle, changes that are happening to our faces and our bodies; and we are not quite ready for what we see. The crow’s feet have crept in, and there are fine lines and wrinkles that were not there before. Our once soft and smooth skin is no longer. It isn’t because we haven’t taken care of our skin and our bodies, because we have. It’s the age thing starting to take hold. And for most of us, our skin is the most visible sign of aging. Facing Change Aging is a natural occurrence and part of growing older gracefully lies in our willingness to accept and adapt to change. Still, many of us will take steps to alter our appearances. Whether it’s plastic surgery or a chemical peel, there are thousands of procedures and products, and many of them play on our desire to hold on to our youth. While we must rely on professionals for some of these options, altering our lifestyle is entirely up to the individual. Read More
- Published in Uncategorized
📖 10 min read
The skin is the largest, most complex, immune organ that challenges the practicing aesthetician today. Due to its interface function between the body and the environment, the skin is chronically exposed to both endogenous and environmental pro-oxidant agents, leading to premature aging and impaired cellular function. Compelling evidence of premature aging suggests that oxidative stress is the major cause involved in the damage of the skin’s cellular constituents i.e.; keratinocytes, melanocytes, Langerhans, Merkle, mast, fibroblasts, etc. and their DNA, cell membrane lipids, and proteins. Read More
- Published in Aging
📖 10 min read
by Christine Heathman The skin is the largest, most complex, immune organ that challenges the practicing aesthetician today. Due to its interface function between the body and the environment, the skin is chronically exposed to both endogenous and environmental pro-oxidant agents, leading to premature aging and impaired cellular function. Compelling evidence of premature aging suggests that oxidative stress is the major cause involved in the damage of the skin’s cellular constituents i.e.; keratinocytes, melanocytes, Langerhans, Merkle, mast, fibroblasts, etc. and their DNA, cell membrane lipids, and proteins. The skin’s natural antioxidant network protects these cells against oxidative injury and prevents the production of oxidation products such as 4-hydroxy to 2-nonenal or malonadehyde, which are able to induce protein damage, apoptosis or release of pro-inflammatory mediators, such as cytokines. Inflammatory cytokines exist within the interstitial space in normal and inflamed skin, and are protein mediators. Cytokines govern the inflammatory phase that clears cellular and extra cellular matrix debris. However, the repair process is not always 100 percent, and when oxidative stress overwhelms the skin’s natural antioxidant capacity and the subsequent modifications of cellular redox apparatus lead to an alteration of cell homeostasis and a generation of degenerative processes. Read More
- Published in Uncategorized
📖 11 min read
If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell. Aestheticians are in a tough bind because of this shortfall. On the one hand, it’s probable that no one has ever taught you how to sell products, and yet on the other hand there is an expectation that you’re supposed sell a lot—whatever that is. Read More
- Published in Marketing
📖 11 min read
If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell. Aestheticians are in a tough bind because of this shortfall. On the one hand, it’s probable that no one has ever taught you how to sell products, and yet on the other hand there is an expectation that you’re supposed sell a lot—whatever that is. It’s intimidating, frustrating, and a large number otherwise capable aestheticians respond to the pressure through avoidance. However, until you learn how to generate retail sales, you will be earning significantly less than your potential. That just won’t do. Read More
- Published in Uncategorized
📖 9 min read
Since the beginning of civilization, humans have been continually searching for the cleanest, best tasting water with the most health benefits. In fact, the quest for pure, sweet tasting water has been going on for longer than the quest for the Holy Grail! Today, the popularity of water is evidenced by the well being of the bottled water industry, creating a convenient way to get the health and good taste of waters from around the globe. Read More
- Published in Chemistry
📖 9 min read
Since the beginning of civilization, humans have been continually searching for the cleanest, best tasting water with the most health benefits. In fact, the quest for pure, sweet tasting water has been going on for longer than the quest for the Holy Grail! Today, the popularity of water is evidenced by the well being of the bottled water industry, creating a convenient way to get the health and good taste of waters from around the globe. The world has now come to accept bottled water as a staple of life, when a few short years ago it was seen as a luxury for the wealthy. The only consideration for choosing a brand back then was the best taste, or perhaps the most exotic source. Read More
- Published in Uncategorized
📖 8 min read
There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's what I've discovered: our clients also need to be trained. In fact, they are badly in need of a sort of Client Boot Camp. I agree with the great Dr. Samuel Johnson, who said that "A little learning is a dangerous thing." Read More
- Published in Client Care
📖 8 min read
by Jane Wurwand There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's what I've discovered: our clients also need to be trained. In fact, they are badly in need of a sort of Client Boot Camp. I agree with the great Dr. Samuel Johnson, who said that "A little learning is a dangerous thing." A lot of skin care professionals have a "little" learning. When they earn their state license, they have begun on the journey of their training. In order to develop and refine their expertise to a competitive level, I believe that American therapists need to commit to a minimum of two to three years of postgraduate study after they have passed the state exam. It's sad that so many stop when they really should be starting-and the fact that they don't continue with their own education significantly contributes to their Read More
- Published in Uncategorized