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📖 12 min read
Aesthetics has come a long way in the U.S. since licensed professionals had to spell ‘aesthetics’ for those who asked ‘what do you do?’ Clients know what aesthetic services are now, and many have placed them firmly into their lifestyle must-haves. Due to this populartity, aesthetic schools are filled with students excited to join our profession, and committed aestheticians graduate with the fundamentals for practicing basic skin care. But is this basic education enough? Our services and our businesses have become more complex and many believe require higher levels of education for the safety of our clients and to just stay in business. Read More
📖 12 min read
Aesthetics has come a long way in the U.S. since licensed professionals had to spell ‘aesthetics’ for those who asked ‘what do you do?’ Clients know what aesthetic services are now, and many have placed them firmly into their lifestyle must-haves. Due to this populartity, aesthetic schools are filled with students excited to join our profession, and committed aestheticians graduate with the fundamentals for practicing basic skin care. But is this basic education enough? Our services and our businesses have become more complex and many believe require higher levels of education for the safety of our clients and to just stay in business. Read More
📖 11 min read
Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas are prepared for the average size clients many are not prepared for ALL. There are many things to consider including ADA requirements, equipment strength, and therapist etiquette. Read More
📖 11 min read
Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas are prepared for the average size clients many are not prepared for ALL. There are many things to consider including ADA requirements, equipment strength, and therapist etiquette. Read More
📖 10 min read
Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact is that national purchasing trends across the board in fashion, beauty, food and lifestyle choices are shaped largely by teens and ‘tweens. Fierce brand loyalties to a specific label form younger and younger, as children are barraged with marketing messages from infancy, and often acquire personal income well before high school. Read More
📖 8 min read
Selling spa products is like exercise: you know it's good for you and you feel better when you've really got it going. Ah, but when you fall off of the routine it can be hard to get back in the selling groove. Sometimes, it simply takes a short-term challenge that is fun and achievable to get back on track. Committing to do local 5K walk or run can magically provide the push you need to get you to the gym. Likewise, committing to an achievable goal can get you out of your retail rut and on to improving the health of your business. Read More
📖 7 min read
The cell is the basic unit of life. Healthy cells make up healthy tissue and healthy tissue contributes to healthy skin. At one time, it was believed that aging was an infallible process of life, but recent studies indicate that aging and cellular function are closely related. Aging manifests on a myriad of levels from single cell to whole animal. Human cells are eukaryotic cells, which mean that they contain a nucleus and membrane bound organelles. The nucleus is the epicenter of the cell because it maintains the DNA, the genetic code for the organism. Read More
📖 7 min read
by Jennifer McDaniel   The cell is the basic unit of life. Healthy cells make up healthy tissue and healthy tissue contributes to healthy skin. At one time, it was believed that aging was an infallible process of life, but recent studies indicate that aging and cellular function are closely related. Aging manifests on a myriad of levels from single cell to whole animal. Human cells are eukaryotic cells, which mean that they contain a nucleus and membrane bound organelles. The nucleus is the epicenter of the cell because it maintains the DNA, the genetic code for the organism. Each organelle within the cell has a specific function to ensure that the cell functions optimally. The ribosome's synthesize proteins, lyposome's help to digest waste material, the golgi apparatus alters molecules and packs them into sacs for membrane transport, the endoplasmic reticulum acts as a transport system and the mitochondria are the sites of aerobic respiration. In studying the function and purpose of the cell itself we can understand that aging begins on a cellular level. If we can create an optimal environment for the cell to thrive and replicate without disease and gene altering conditions, then we can slow the Read More
📖 10 min read
Have you ever considered the possibility that we all have been aging our client’s skin over the last decade with the many traumatizing treatments we provide? Would you believe me if I told you that the current mainstream approach to anti-aging skin care is not working? I’m sure you have wondered why it is so hard to get lasting results for most of our clients. Get ready for a paradigm shift in the way we approach these skin conditions. Skin care professionals spend most of the time putting the skin in a compromised position in order to achieve “results” which are often marginal, temporary improvements in the epidermis. Read More
📖 10 min read
by Ben Johnson Have you ever considered the possibility that we all have been aging our client’s skin over the last decade with the many traumatizing treatments we provide? Would you believe me if I told you that the current mainstream approach to anti-aging skin care is not working? I’m sure you have wondered why it is so hard to get lasting results for most of our clients. Get ready for a paradigm shift in the way we approach these skin conditions. Skin care professionals spend most of the time putting the skin in a compromised position in order to achieve “results” which are often marginal, temporary improvements in the epidermis. As a result, we are often choosing the more aggressive treatments to get “better results,” only to find more side effects with the same marginal result two months later. Due to the increase in traumatic treatments, there is a battle brewing in the administrative offices of states throughout the country to minimize what aestheticians should be allowed to do. This includes a reasonable likelihood that chemical peels will be removed from the hands of aestheticians. It is critical that we all have a better understanding of the effects of Read More
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June 2026

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