2 min read
Ironically, one of the hottest trends right now is cryotherapy – the use of sub-zero temperatures to provide both physical and mental benefits to the body. The concept is quite simple. Whole body cryotherapy (WBC) begins with the instantaneous response of the skin to subzero temperatures, -160 F to -220 F. Immediate vasoconstriction redirects blood ... Read More
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4 min read
The four P’s of marketing, also known as a marketing mix, include product, price, place, and promotion. The idea is simple: find a way to select the right product, price it so consumers will want to buy it, place it in the marketplace so it is easy to find, and promote it to get the ... Read More
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2 min read
Immediately following delivery of a newborn, nourishment first comes in as colostrum. This colostrum contains antioxidants and is antimicrobial, antiviral, antibacterial, antifungal, and antiinflammatory to protect the newborn against disease and promote health by creating a strong immune system. After a few days, breastmilk comes in to nourish the baby. Breastmilk contains a saturated fat ... Read More
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4 min read
While scars were once paraded as a badge of courage, men and women alike are becoming more diligent in minimizing the textural malformity left behind after surgical intervention. Every time the skin is cut, it leaves a scar. And, while a surgeon strives to leave as seamless a mark as possible, several factors wholly ... Read More
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6 min read
Aperfect complexion does not stop at the jawline. Clients need flawless-looking, soft, touchable skin from head to toe. This is especially true now, at the start of the dry, cold winter months. One of the most natural treatments available, in many different forms, is body exfoliation. Different forms of exfoliation are best for different ... Read More
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1 min read
DO: Plan in advance. Take time to consider things like staffing and scheduling, hours, retail, holiday menus, and promotions. Read More
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3 min read
Acupressure is a Chinese healing method that involves using the body’s 14 meridian points to relieve pain. Meridian points carry energy throughout the body. They start at the fingertips and connect the brain and the organs. Acupressure points deal with the person as a whole – body emotions, mind, and spirit –relaxing muscular tension and ... Read More
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3 min read
What spa owner does not want to boost their bottom line? Sales of retail products should be contributing 30 to 40 percent to a spa’s gross sales. Those who are not achieving this substantial impact to their bottom line need to review their retail strategy. First, think about how retail products are being marketed ... Read More
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1 min read
Counting the number of moles on a person’s right arm may be a quick way for a person to figure out their melanoma risk. If they have more than 11 moles in this area, this could mean that they have 100 moles on their entire body. This number of moles can indicate a risk ... Read More
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6 min read
Holistic is a word that is becoming more common in the beauty industry for hair, skin, and nails. However, the concept of a “holistic” practice is not revolutionary. In fact, it has been around for thousands of years, dating back to ancient Chinese practices. Now, more than ever, holistic approaches are at the forefront of ... Read More
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