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Posts by Cheryl Whitman, founder and CEO of Beautiful Forever

Increasing the Yield from Your Money Tree: How the Backbar Helps Sell Retail Products

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Increasing the Yield from Your Money Tree: How the Backbar Helps Sell Retail Products
What spa owner does not want to boost their bottom line? Sales of retail products should be contributing 30 to 40 percent to a spa’s gross sales. Those who are... Read More →
Published in Scope This

How to Talk to Clients about Vaginal Rejuvenation

Written by Cheryl Whitman, founder and CEO of Beautiful Forever How to Talk to Clients  about Vaginal Rejuvenation
Vaginal rejuvenation is a hot marketing topic, a desperately needed treatment for a large portion of the female population, and an embarrassing, if not taboo, subject to discuss. How can... Read More →
Published in Scope This
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March 2026

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