1 min read
Although a skin care professional’s first instinct is to offer solutions to their clients’ specific skin concerns, they must first learn to listen and assess their needs and budget. The art of selling should come with an educational twist. For spa owners, this begins by educating the staff and clients. Business is all about sales ... Read More
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1 min read
Any new skin care innovation is met with great excitement for industry insiders. For every new topical ingredient innovation, there is a host of skin care fanatics at the front of the line. On the other hand, taking a chance and trying brand new skin technology can be met with trepidation from clients. Finding something ... Read More
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1 min read
Appointment scheduling system, point of sale, and confirmation e-mails are all examples of how the skin care industry has successfully implemented technology. The management of these technology systems has allowed skin care professionals to maintain their current book of business. However, consider dreaming bigger in the beauty space by becoming digitally dangerous. With the simple ... Read More
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1 min read
Starting any business can come with a roller coaster of feelings – from overjoyed and ecstatic to tension and anxiety. New entrepreneurs often go back and forth with themselves contemplating if this is the right decision. Will they be ready for the responsibilities, accountability, and challenges ahead? Starting a wellness business is difficult and the ... Read More
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1 min read
It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the ... Read More
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2 min read
Cannabidiol (CBD) has made a huge impact on the skin care industry. From serums to moisturizers, masks, oils, and more, the options become endless when speaking on this antioxidant and anti-inflammatory ingredient. However, many do not know the history and evolution of CBD and how it became to be a popular trend in skin care. ... Read More
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1 min read
It is difficult to come up with a modality more useful and more versatile in an aesthetics practice than LED light therapy. A results-driven LED device can improve the outcome of almost any service, increasing income through new services, retail, and rental initiatives as well as increase referrals from satisfied clients. With a bewildering number ... Read More
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1 min read
Facial fillers, also known as dermal fillers, can target a multitude of areas on the face and neck and have risen considerably in popularity over the last few years. There are a variety of dermal filler products on the market, which make picking the right option for clients of the utmost importance. The most important ... Read More
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1 min read
In the new digital lifestyle, becoming more innovative in the aesthetics industry is more important than ever. One of the many things that has changed in the past year has been the reopening of spas. Clients may still prefer to go digital for a yoga session or a lunchtime meeting – luckily, instead of forgoing ... Read More
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1 min read
In approximately 3100 B.C., ancient Egyptians such as Cleopatra and Nefertiti learned how to harness silver potency for health and believed it gave superhuman powers to those who wear it. Hippocrates, known as the “Father of Medicine,” spoke about how to use silver to heal wounds and infectious diseases. Since then, silver has made extraordinary ... Read More
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