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Digitally Dangerous: Embracing Technology in the Skin Care Industry

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By Tracy Ftacek

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Appointment scheduling system, point of sale, and confirmation e-mails are all examples of how the skin care industry has successfully implemented technology. The management of these technology systems has allowed skin care professionals to maintain their current book of business. However, consider dreaming bigger in the beauty space by becoming digitally dangerous. With the simple implementations of text message marketing, e-mail campaigns, chairside check-in and check-out, and an e-commerce store, a spa professional has the opportunity to create a deeper client connection and grow impressive retail sales while offering service upgrades.

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