1 min read
The idea of performing skin care treatments on celebrities can be a dream for many in the aesthetics profession. It adds a sense of credibility, confidence, and the hopes that these opportunities will provide viral moments or leverage a career, allowing a professional to stand out from the rest. All that is needed is one ... Read More
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1 min read
For some spa professionals, client photographs may lack that wow factor they seek for social media. Every modern skin care professional wants to achieve the best brightness, clarity, and pop for their Instagram grid, and there are a few tips that can help them achieve this. Read More
- Published in Scope This
1 min read
In the skin care industry, there is discourse on a variety of health factors that contribute to skin conditions and disorders. However, there is a topic that holds great value to women in the industry and that is breast cancer. Breast cancer is one of the most common cancer types affecting women all over the ... Read More
- Published in Scope This
1 min read
Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.1 Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting ... Read More
- Published in Scope This
1 min read
Make first impressions count by dressing to impress for a desired job to help make that dream job a reality. While there may be different opinions regarding the time it takes to form a first impression, it is certain that one’s appearance plays a role. It is important to consider the image one hopes to ... Read More
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1 min read
The past two years have been anything but predictable, especially in the aesthetics industry. So, the question on everyone’s minds right now is, what does this year hold in aesthetics? Read More
- Published in Scope This
1 min read
City living offers a multitude of benefits, including proximity to facilities and services, strong job markets, the opportunity to engage with a local and diverse community, and walkability and public transportation. However, there are downsides to urban density, which can have a direct result on skin health, as skin is one of the main targets ... Read More
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1 min read
Today’s cosmetic packaging market is a $26 billion a year industry, on track to surpass $30 billion by 2025. One of the great ways for a spa to add some additional value to their client base is through private labeling ready-made formulas, or through the development of their own product line to retail. If they ... Read More
- Published in Scope This
1 min read
Wax is wax, or so it has been said by many beauty professionals over the years. In theory, that statement does make a lot of sense. After all, most waxes have pretty much the same ingredients, so they should all provide the same results. However, this is not always the case. Read More
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1 min read
A unique and unusual aspect of the beauty industry is the field of mortuary makeup. Most likely, an individual’s first exposure to this specialty was at a funeral, which can be shocking given the circumstances, especially when the finished look appears thick and unnatural – plastic like. For licensed professionals interested in this career, there ... Read More
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