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Location, Location, Location: Proximity Engagement Marketing & Client Loyalty

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By Andrew Steele

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Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.1 Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting growth. But achieving true personalization and loyalty has become increasingly challenging as the marketing noise grows louder, and data privacy continues to be a concern.

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