We live in a high-definition, Photoshopped world, where we are constantly bombarded with images of digital perfection. It is easy to become hypnotized and believe that our favorite celebrities have perfect skin, teeth, hair, and bodies. The truth is they do not. Whew! So how do skin care professionals deal with the clients who want to raise the bar on her their skin’s performance and appearance? Read More

"Hair removal has become an art and a necessity for many women and men. It is no longer considered a seasonal service. It may still be a bit more popular in warm weather months and climates, yet it must be promoted throughout the calendar year. Whether you offer laser hair removal, sugar, threading services, or traditional wax hair removal services, it is extremely important to start marketing your hair removal rituals throughout the year. Men and women want to look great with and without their clothes on! To take advantage of this awareness and necessity for everyone’s needed hair removal rituals, plan to create fresh new marketing strategies that will be consistent, unique, and perhaps just a bit different."Larry H. Oskin, president of Marketing Solutions Read More

Barrier function can be weakened by three simple (but major) factors: dry skin/cracks, pH imbalance, and high water loss through the skin. Dry skin loses moisture through the epidermis and becomes weaker. If the barrier function of the skin is impaired, the body is vulnerable and the appearance of the skin is undesirable. Broken skin can be cracked, dry, rough, or a rash and this again compromises the barrier function of the skin. It is important to use a moisturizer so that the skin can act as a strong protective barrier for the rest of the body. Read More

Coco Chanel popularized tanning by visiting the south of France, only to return with a darker complexion. Before that, milky skin was the fashion. As aestheticians, our focus must be on the aging effects that the sun has on our clients’ skin. Today, we are using more aggressive products to exfoliate clients’ skin while working actively to help our clients with their anti-aging regimens. These regimens require extra sun protection measures. Our results-oriented focus provides great results, assuming we properly train our clients to protect their vulnerable skin from the sun. Read More

Cosmetics have been an integral part of human cultures for thousands of years, but today the cosmetics industry rakes in over 50 billion dollars each year.  The industry has undoubtedly come a long way from the copper and lead ore that the ancient Egyptians used to create the most primitive forms of makeup.  Indeed, each year companies offer more scientifically advanced products due to developments in technology, ingredients, and formulas. It is important to understand the history of makeup to really be able to appreciate industry trends of today and the outlook for future trends. Read More