Due to the effects that sun damage has on clients, skin care professionals should all be experts on sunscreens. However, that has not been easy due to the confusing regulations and misinformation that surrounds this category. In this article, what is known about current sunscreens will be clarified along with information on how to safely advise clients about the many myths associated with this category of skin care. Read More

With advances in hair removal options and technology over the years, it is important for skin care professionals, new and seasoned, to understand the options available to clients inside and outside the treatment room, as well as how to market hair removal services year-round. Read More

Throughout time, women have created homemade body creams to smooth, soften, and keep their bodies youthful. Commercialized body creams have only been in the marketplace for the past century. The plethora of options available can often be confusing to clients. As aestheticians, it is important that we educate ourselves in the treatment of body skin care as well. This highly-lucrative market is often overlooked by aestheticians. However, it is our responsibility to help our clients create body skin care routines to exfoliate, slim, fight age, and protect against environmental stressors. Read More

As skin care professionals, we understand the importance of using a day and nighttime moisturizer as part of our regular skin care regimen. But how do we communicate the importance of using such products and their benefits to a client who is looking for a solution to improve the condition and overall health of their skin? How the message is communicated to a client depends primarily on product education and customized personal recommendations based on three key factors to guarantee a winning sale: product knowledge, facility setting, and the type of client. Read More