Women have reigned in the skin care industry as the prominent, key consumers of products for centuries. Product lines based products off the female sector’s desires and needs, creating a plethora of stock keeping units (SKUs) to stock on shelves in stores. In the past, men’s products only consisted of a few SKUs, mainly a shaving cream and an after shave, taking up a tiny residency near the astronomical moisturizers, cleansers, and various other female-oriented products. Read More

The merge of eastern and western thought has brought much balance to American health and wellness. Such a bountiful, positive impact on the aesthetic industry has not been overlooked.  Medicines, techniques, and philosophies cohesively united between the East and West allow us to bring the best-used practices, ancient regimens, and worldwide tried-and-true tools into a holistic wellness outlook, benefitting the industry exponentially. As people, we strive for balance; we strive to find a middle ground; we strive to understand, grow, and benefit from those who have walked before us. Therefore, keeping this thought in mind, we can find health and benefit in reestablishing a middle ground and finding balance for the skin. Read More

As the saying goes, “The eyes are the window to your soul.” Turns out, this now famous quote by William Shakespeare was accurate on many levels. Not only do people look to the eyes to gauge a person’s age and energy level, according to a study conducted several years ago, but scientists in Sweden have actually uncovered information that suggests there is also a link between iris structure and certain personality traits. Read More