It is no secret the men’s grooming market is rapidly gaining market share. Men are becoming savvy consumers of skin care, seeking ways to look and feel better. According to research, and countless predictions, this trend is only going to gain momentum. Many men are already steadfast to their brands, but others have yet to venture out beyond hygiene products and drugstore brands; therefore, opportunity abounds. It will prove essential for skin care professionals to know which products appeal to men and which will solve specific skin challenges and improve their overall well-being. Read More

Cleansers are a staple of skin care. Yet, with multisyllabic ingredients and a multitude of choices on the market, the selection process is anything but easy. It is time to lather up and come clean with cleansers.Dating back to Ancient Babylon, the first skin cleansers consisted of plant extracts, including crushed seeds and fruit-derived oils, which were used in conjunction with scraping tools to remove surface dirt from skin. Many of these same natural plant extracts are used today to color, scent and protect skin. Some of the earliest crude forms of soap were made of goat’s tallow and wood ashes to which salt was added to harden the formulation. In the ruins of Pompeii, archeologists discovered a soap factory with bars as evidence of these early renditions. Read More

To many skin care professionals, makeup application represents a form of artistic expression. Working with various colors and textures to compliment and enhance a person’s overall appearance can be a rewarding experience for both the client and the professional. When applying makeup, each step is important to achieving a flawless appearance. Choosing the right foundation for your client is the initial step toward creating an even base. Used to eliminate wrinkles, fine lines or camouflage blemishes, makeup foundation sets the stage for the entire makeup application. It is important that skin care professionals choose the correct foundation based on the client’s skin type using a professional-grade product that will benefit the skin’s condition. Read More

Cellular buildup is a key culprit to premature aging, dehydration and acne breakouts, which is why skin exfoliation at home is an integral practice to maintain optimal skin health. Alpha and beta hydroxy acids are widely used to exfoliate and smooth the skin, but can cause unwanted irritation and are not suitable for sensitive skin types. However, the use of enzymes can be ideal in achieving optimal cleansing and exfoliation of the skin. Enzymes are versatile agents that can be paired with an antioxidant, acid or added into a scrub, to effectively improve the appearance of the skin and help alleviate a variety of conditions. Read More

Hand and feet products are important to any business that wants to earn additional revenue. Our hands and feet are used on a daily basis, causing mild to extreme wear and tear on the skin. The skin on these two extremities may become rough, dry, cracked and could possibly suffer from eczema, psoriasis and hyperhidrosis (excessive sweating). The misfortunate skin nuances on the hands and feet become fortunate to the business that chooses to sell the right products and treatments that can assist in the varying concerns of its patrons. Hand and feet products are an instant gratification to the client when applied on the skin. Whether these products hydrate, soothe or treat, clients can feel the difference immediately. Read More