2 min read
Beauty is in the eye of the beholder. Perception is reality. Happy girls are the prettiest girls. All of these sayings bring about alternate perspectives than the one typically observed through social media. To me, all of these sayings bring about freedom, creativity, and even peace of mind. Read More
- Published in Publisher's Note
3 min read
Last summer, while planning the editorial calendar for 2017, I penned 'sensitive skin' as a topic I believed should be highlighted as a main theme for an issue. Days later, I allotted the subject to the month of August and proceeded to brainstorm on what the main articles for the month would entail. I had ideas like 'skin disorders' and 'skin conditions' in my notebook, along with a few names of industry leaders I knew could help me tackle the issue at hand. I assumed we would cover subjects like organic skin care ingredients and fragrance-free products in our press sections. I even bounced around a few cover ideas in my head. Read More
- Published in Publisher's Note
2 min read
For most people, the word summer brings about enjoyable thoughts, treasured memories, and anticipated vacations. For the staff at DERMASCOPE – and more specifically, the editorial team – the word summer brings about brainstorming and planning for new ideas in preparation for the upcoming editorial calendar year. The year may be only half over, but we are already gearing up for 2018! Read More
- Published in Publisher's Note
2 min read
In our industry, it is of great importance to a skin care professional's successful journey to have a mentor to guide them. Mentors provide invaluable information, expertise, and understanding. They offer insight on what it takes to advance, guidance on improving knowledge and skill, and opportunities and resources for building a strong and successful network. Read More
- Published in Publisher's Note
2 min read
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan? Read More
- Published in Publisher's Note
2 min read
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan? Read More
- Published in Publisher's Note
2 min read
I love this month's editorial lineup. Sun care and aromatherapy are two topics that I enjoy learning about each year. Read More
- Published in Publisher's Note
2 min read
My husband loves when I get the wax pot out at home. It is inevitable that while I am sitting on the counter waxing my legs, he will pop in and ask for a quick nose wax. Ever since he was a model at one of the waxing classes at a tradeshow years ago, he has been hooked! Even if we did not have a pot at home, I know he would go to the spa to get it done. Read More
- Published in Publisher's Note
2 min read
The January magazine is always my favorite issue to publish each year. Not because of the editorial themes or wintery cover art; or because it is the start of a fresh year; or even because it is my birthday month. I love the January issue because it is when we roll out new departments, art layouts, special sections, and fresh and unique online content. Read More
- Published in Publisher's Note
2 min read
The world of makeup seems larger than any other niche in the beauty industry. With so many makeup companies, products, Instagram feeds, blogs, video tutorials, and “experts” floating around the internet, it can seem overwhelming and, honestly, a bit confusing. Topics like professional versus consumer are the first things I think of, followed by categories like organic or mineral, airbrush or camouflage, and trending or traditional. Read More
- Published in Publisher's Note
