2 min read
Earlier this week I read a story called the Daffodil Principle. In the story, a daughter persistently invites her mother to see some daffodils near her home. When the mother finally agrees, she is taken to the most incredible garden of daffodils imaginable – one that consists of over 50,000 daffodils cascading down a mountainside. ... Read More
- Published in Publisher's Note
2 min read
This issue was one of my favorites to plan for 2018. It was fun to have our contributors tackle a multitude of reader-requested topics. Sebaceous hyperplasia – the unsightly nodules and lesions that begin cropping up for many clients later in life – may sound complex in name, but does not have to be a ... Read More
- Published in Publisher's Note
2 min read
DERMASCOPE Magazine has been publishing educational articles on acne every year since it began 43 years ago. Acne is, undoubtedly, a top skin care concern for consumers, especially youth. In fact, it affects approximately 20 percent of people and is a leading reason why many begin searching for solutions. The market is saturated with products ... Read More
- Published in Publisher's Note
2 min read
The sense of community formed by being part of a group of like-minded individuals is impactful. Communities inspire unity, support, comfort, and advisement – a space rich in resources that everyone can benefit from. Being active in a community can bring inspiration, aid in success, and provide strong navigation. Bringing like-minded people together to achieve ... Read More
- Published in Publisher's Note
2 min read
Through the launch of our new website, DERMASCOPE brings you even greater access to the top resources available in the industry. Our team has spent countless hours crafting a website that reflects the needs of our readers. With a new emphasis on community, this new website provides limitless networking opportunities with other professionals, distributors, and ... Read More
- Published in Publisher's Note
2 min read
I’m sure by now it is apparent that we have updated quite a few department designs in the magazine for 2018. While many of the pages feature new content elements, several departments just got a mini face lift! It’s a fresh look to start the year off right. Read More
- Published in Publisher's Note
2 min read
DERMASCOPE is introducing many new features in 2018 – a new website, new departments, new designs, new article themes… But I must admit that there is one fresh feature for 2018 that I have hardly been able to keep quiet about: our new editorial advisory board! We have had several advisory boards in the past, but, this time around, I have re-written the script and will be bringing you real time professional help, as well as a council to guide our editorial content. Read More
- Published in Publisher's Note
2 min read
The month of December makes me both nostalgic and optimistic. Both, I think, are common and reasonable feelings to experience during this time of year. Time with family, big parties, and extended periods off from work all offer time to reminisce and look back on fond memories. The month of December can also provide time to reflect over the past year and conjure up other emotions – passion, fear, optimism, resentment, happiness… Read More
- Published in Publisher's Note
2 min read
Wait, it’s already the end of the year? I always look forward to the colder weather and the holiday season, but it continually seems to sneak up on me. Every year, it’s almost like Christmastime appears out of nowhere – especially now with two little boys of my own. Read More
- Published in Publisher's Note
2 min read
Marketing your business is one of the most common business topics I read about in trade magazines. It is such a vital topic that every year we focus an issue of DERMASCOPE on it! We try to cover every angle; from how to succeed with social media to handling bad client reviews online; marketing new clientele to upselling the regulars; understanding e-mail blasts to Google ads to postcard mailers. We recognize that marketing your business enables more cash flow and seemingly more clientele for the spa. But as Josh McCarter quotes in The Business Breakdown department this month, it can cost six times more to acquire new customers than it does to retain existing ones. In addition, frequent customers spend a whole lot more than first-timers – 67 percent more! Read More
- Published in Publisher's Note
