2 min read
Our offices at DERMASCOPE are full of that New Year’s buzz of activity. We are working diligently on the monthly issues of the magazine, the compilation of the 2016 Products and Education Guide, a redesign of DERMASCOPE.com, and the restructure of our editorial e-blasts. It is a lot to tackle, but we feel energized about the growth and direction of our brand. Read More
- Published in Publisher's Note
2 min read
It is hard for me to believe that 2015 is almost over. Months of preparation for 2016, such as gearing up with new ideas for the magazine, has made the last few months go by in a flash. Looking back, it has been an amazing year! Read More
- Published in Publisher's Note
2 min read
All year, a small button has been prominently displayed on our cover to commemorate DERMASCOPE’s 40th anniversary. This month, we are taking a majority of the magazine to throw ourselves a party and celebrate the past four decades of everything in the world of aesthetics. Read More
- Published in Publisher's Note
2 min read
Nothing gets me in the holiday spirit faster than hearing Christmas music while I am at the store or seeing twinkle lights on neighborhood rooftops. I have enjoyed the holidays since I was a kid. I always look forward to the family, the food, and the time off at the end of the year. And this year, I have yet another joy to look forward to, my son’s first birthday. Read More
- Published in Publisher's Note
3 min read
As it is DERMASCOPE’s 40th anniversary, we decided to expand on all of this year’s special sections. In our September issue, we are using our pages to focus on breast cancer and how it has become intertwined within the spa industry. We took every angle we could when it comes to breast cancer and aesthetics. We interviewed oncology aestheticians, researched cutting edge complementary spa treatments, tackled common breast cancer myths, and that’s just the first few pages. Read More
- Published in Publisher's Note
2 min read
Each year, DERMASCOPE shines the spotlight on retail as a main theme for one issue. And each year, we publish articles that offer new and alternative ways to capture profitability. Read More
- Published in Publisher's Note
2 min read
It is commonly understood that competition is a good force that presses us to do our best. When we are pressed to achieve, we grow. When we grow, our potential to achieve grows with us. While there are certain areas or situations in our lives where unhealthy competition can develop (relationships, for example), it is a powerful and positive motivational tool and the very basis for how Mother Nature chooses the future. Read More
- Published in Publisher's Note
3 min read
In an industry where fads pop up every season, we can certainly expend enormous resources trying to determine which are worth embracing and will lead us to the newest trend. Clients might be coming to your spa expecting to experience the newest product they discovered on Pinterest or have the skin treatment they heard Kim Kardashian gets every week. Read More
- Published in Publisher's Note
3 min read
Marketing. It is such a broad and important subject that an entire year of DERMASCOPE Magazine could be devoted to the subject in order to effectively bring readers up to date on such a critical aspect of business. And, sooner than we could absorb that information, new strategies, terms, resources, and ideas would be coming into play. To be sure, marketing is always a moving target. It requires a specific agenda, time and energy to be used effectively. Read More
- Published in Publisher's Note
2 min read
It seems as though the term ‘wellness’ is popping up more and more in today’s society. While in the spa industry wellness might have always been an important element to every aesthetician’s surroundings, the rest of the world is finally catching on and bringing more attention to this term. Read More
- Published in Publisher's Note
