8 min read
The increasing integration of spa, wellness, and the medical profession creates a symbiotic connection directed towards a more holistic approach to healing and health. As spa trends change professionals are witnessing are new paradigm shifts that are altering the landscape of why clients choose to integrate spa therapies into their health and lifestyle routines, these treatments are becoming a movement towards maintaining optimum health through a prevention component. Read More
- Published in Client Care
2 min read
As the only full-service, oceanfront spa in Northeast Florida, The Spa at One Ocean Resort & Spa is Northeast Florida’s chicest beachfront boutique resort in Atlantic Beach. This spa touts more than 40 marine-inspired rituals comprised of specialty treatments, unique massage styles, body wraps, peels, facials, and more. The eight treatment rooms, named after the lifespan of a sea turtle, include a Vichy Shower Room, pampering salon, and private oceanfront VIP suites with in-room Swiss showers. Read More
- Published in Spa Highlights
4 min read
The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given the undeniable benefits to consumer health and the environment. Creating a business practice that fosters social responsibility is just as easy as doing the opposite; it simply comes down to choices. Spa professionals are in a unique position to contribute positively to global sustainability through their purchasing choices and daily routines. Read More
- Published in Marketing
2 min read
Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to a year before the ceremony. While most bridal clients see the spa as a welcome retreat from the stress associated with planning a wedding, some clients bring their anxiety to the spa. These clients are often demanding, impatient, and controlling, unhappy with the results of anything that is out of their hands. Read More
- Published in Client Care
3 min read
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take on the typical bachelorette spa party with an in-home spa party. Read More
- Published in Client Care
8 min read
Opening a medical spa on a budget is possible with careful planning and research by the physician and the on-staff skin care professionals. Collectively, the team must have a cohesive vision for the office and the treatment protocols. This mission is accomplished by carefully planning the atmosphere of the office, the treatments to be provided, and the marketing strategy to help clearly establish the brand. Read More
- Published in Medical
5 min read
Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail. Read More
- Published in Marketing
11 min read
The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today's uncertain and complex environment. A coach honors the client by being the expert in their life and works and believes that every client is creative, resourceful, and whole. Read More
- Published in Business
11 min read
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client begins with the manufacturer or distributor, as they are key to increasing retail sales. The distributor must provide topical and educational content in an attractive format and the spa must deliver that content in a format that entertains and educates the consumer. Read More
- Published in Marketing
7 min read
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke new ideas, and resolve any open issues. However, most meetings fall short when it comes to these goals. Oftentimes, staff members feel meetings are a waste of time. When they are not engaged, they spend their time doodling or just watching the time pass. Read More
- Published in Business
