Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in building a relationship with your business. Now, the defining question must be asked: Will the visitors contact you (convert), or will they leave your website? Increasing your conversion rate is a key factor in getting the most out of your marketing dollars. When visitors land on your website, it is the prime opportunity to introduce your business, collect an e-mail address, and make a lasting impression that leaves them curious for more. If your website is allowing potential customers to slip through the cracks, it might not need a complete overhaul. Maybe your website just needs a simple landing page redesign. Read More

Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet – and in particular social media – has led to a consumer culture where customers are "plugged in" and engaged in real time. But, with that said, you do not want to lose the personal touch that clients have long valued as a part of the spa/salon experience. Read More

It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for those hard-to-handle situations. DERMASCOPE has recently re-launched our website and we have added several noteworthy resources to help with all aspects of your career.  Read More

We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs are both quiet and loud, and they motivate our momentum. The digital world inspires impetus and the continually fluctuating concept of business: past the beginnings of bartering, past shipping trade, past trains and planes traversing the globe, and onward into the future of electronic commerce. Software and technology are used to help streamline efficiency and customer satisfaction in a world where information is one click away, and everything has become a digital representation of its former self. Read More

How do you research the products, supplies, and equipment that go into one of your most important investments—your spa? Do you really know the companies you work with? Do you know how long they’ve been in this industry? Are you sure they are serving the professional industry? Most would say why does it matter? Well figure this: a new microdermabrasion machine just came into your skin care center. You are so excited and you got it at the best deal over the Internet. Times are tough but you need to stay up-to-date and compete with the local skin care centers in your area. Read More