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Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven percent of clients now say they interact with brands on social media to ask questions about their services.1 In many ways, this can be easier, and more convenient, for clients, as they can go on with their lives while also gleaning information about a spa’s services and products at the same time. Read More

Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search engines. Read More

Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources into it. Working in the spa and beauty industry, particularly if you own your own business, you likely wear many hats. As such, you must be efficient at everything, maximizing results from as minimal an amount of resources as possible. Read More

Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching your current clientele and prospecting new clients is efficiently and effectively performed through social media, if you are creating the right content and choosing the right platforms to reach your target audience. Read More

Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, toners, and more. But again, these products were only able to be sold when a client walked through the doors or called in their order for pick-up. Read More

The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the most powerful when they are used for building brand awareness, driving engagement and leads, and in many cases, providing customer service. But keep in mind that a business’ website should serve as the hub where all the content originates, regardless of the format. How should social media marketing efforts be maximize to drive the audience to the business’ website? Read More

Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with skin care specials and different service chains have entered the picture. If you have not changed the way you are doing business, your sales will slip and you will be left wondering where your business and your customers went. Read More

As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I have wanted to build and I have wanted to quit – and for brief periods of time I did. But even after the times I had become frustrated with whatever situation, I always came back to the realization that there was nothing that I loved more than this industry. Read More