Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways provided a wide array of stunning fashion ensembles that included everything from metallic woven fabric and Barbie pink fur to wild prints and ruffles of all shapes and sizes. Read More

A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking control over each feature and transforming the face into a beautiful, eye-catching piece of art. Read More

Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business. Read More

Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it or go overboard. Clients want to look like themselves, only better.  Read More

This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting the runway's over-the-top style for the everyday wearer; the dos and don'ts of makeup, like lining the eye crease in black pencil or drawing outside of the natural lip line and then expertly wiping it off, do not seem to apply to the runway. This season, whether the trends include graphic-print eyes, full-on lips, or glittery skin, most professionals hope their clients have enough confidence to pull it off. Read More

Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the last few years due to media exposure and markets a different kind of customer. Like any other craft, body painting requires specific supplies and equipment and is a skill that must be refined. Read More

Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into the skin has been evidenced since the Ice Age, implantation devices have drastically improved over the years.   Read More

The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare off the desert landscape. Read More