3 min read
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun, metallic eye shadows. Read More
- Published in Makeup Matters
3 min read
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding of what each product does, they may not understand the best application techniques for their unique eye shape. In order to customize an approach that addresses a client’s beauty concerns, industry professionals must take each unique feature into consideration. Read More
- Published in Makeup Matters
1 min read
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of American women feel that wearing makeup gives them control. The largest part of the cosmetic industry, 36.4 percent, is represented by skin care products. As ... Read More
- Published in Beauty
6 min read
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental discretion. Read More
- Published in Makeup Matters
3 min read
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the client a flawless finish. The trick, however, is to pick the right one for the client’s skin type. Read More
- Published in Makeup Matters
18 min read
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing it is a process. First and foremost, skin care professionals must love makeup or be willing to learn how to apply it. Read More
- Published in Makeup Matters
9 min read
For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost nothing makes a professional makeup artist happier than hearing a client exclaim, “Wow! I never knew I could look like this!” Read More
- Published in Makeup Matters
3 min read
Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention to desired features. Read More
- Published in Makeup Matters
4 min read
Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting to prefer daily looks that are low maintenance. The "no makeup look" is perfect for clients that prefer quick and easy makeup applications. Read More
- Published in Makeup Matters
3 min read
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not have an impeccable skin canvas to apply makeup to, so the technology found in primers today is more crucial now than ever before. Clients can instantly "fix" the skin's surface before applying makeup using the appropriate primer. Read More
- Published in Makeup Matters
