Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look and even teach it to the client. Read More

Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than the average man, as most men feel uncomfortable wearing makeup and having it applied. When it is applied and treated properly, however, clients will often comment that they like the look and will ask how it was achieved. They enjoy the subtle and natural change that a touch up provides and often keep the product on after the session is complete. Read More

The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup collection. Investing in the right brushes and caring for them makes all the difference when applying makeup. Makeup brushes come in various sizes, shapes, and types – each uniquely designed with a specific purpose for creating a flawless finish. Read More

Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup application forever. It is a fast, simple, and economic application process that provides beautiful, healthy, and flawless results. Airbrush makeup is perfect for both younger and older clients who want on-trend makeup effects; healthy, non-irritating makeup application; or a beautiful, photogenic makeover. With just a quick spray, mature clients will instantly look years younger in the blink of an eye! Read More

Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select can lift their spirits, motivate them, reflect a sense of adventure, and exude confidence. Use the following lipstick shade personality map to help clients reveal their true self, new self, or alternate identity! Read More

In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and darker skin tones. Makeup lacking pigment will either not offer enough coverage or turn pink and ashy on darker skin tones. Luckily, there are professional makeup lines that cater to all skin colors and undertones, unlike traditional consumer retail lines.   Read More

When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only one product in the morning, they choose to darken and thicken their eyelashes with one or two coats of mascara rather than apply other products like eyeshadow, blush, foundation, lipstick, or eyeliner. Read More

Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail cosmetic sales industry is a billion dollar business. Licensed professionals should be suggesting what is best for their clients' skin and coloring and current trends. Helping clients look great will only generate business referrals. It is easy to expand a skin care business with makeup through education and retail knowledge. It is a transition that will create repeat business and increase the service base, referrals, and income! Professionals should open the possibilities of their aesthetics license by capitalizing on their license description. Read More

The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to have used a lip stain that got its hue from ground carmine beetles, while other women used a combination of clay and water to color their lips. The ancient Greeks and Romans also painted their faces with powders made of ground up minerals and stones. Read More

Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional photographs, but this uncertainty gives the skin care professional an opportunity to step in and help the client prepare for the event. When the client is equipped with the right hair style and color, makeup, and wardrobe, they will not have to guess or be unsure about how they will look; with the professional's help, they will know that they look their best! Read More