Add-On Services for Added Profit
On a daily basis, skin care professionals are asked about their service offerings. These clients are usually directed to the spa's website or handed a spa menu on a rack...
Published in: Marketing
Must-Have Marketing Measures for Client Loyalty and Spa Success
In today's highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care...
Published in: Marketing
How to Market to Baby Boomers, Millennials, and Everyone In-Between
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are...
Published in: Marketing
Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not...
Published in: Marketing
The Insider’s Guide to a Successful Spa Event
Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During...
Published in: Marketing
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