6 min read
How many times throughout the week do we use the expression “the girls at work”? Dozens and dozens, I’m sure. “The girls at work said this,” “I went to lunch with the girls from work,” “The girls at work want to have a bridal shower for me,” and so on. All of my family and non-work friends know that I work in an all-women environment. Most of us in the spa business do. It is simply the nature of the beast that a great number of aestheticians, hair removal specialists, massage therapists, make-up artists, and other beauty professionals are women. Read More
- Published in Business
5 min read
Whoever coined the phrase 'Never look back' was not blessed to live the life I have and have a career and colleagues they loved and enjoyed spending time with. With great thanks and even greater excitement, this is my last 'Questions and Answers' column of this type for DERMASCOPE Magazine. I am planning a brand new format to launch in the August issue with hopefully even brighter, more original and thought-provoking ideas for you to think about, talk about and DO something about! I really love writing for you each month and I thank everyone at DERMASCOPE for the years of opportunity to do so and for being so supportive of my new ideas for a fresh format. Read More
- Published in Client Care
8 min read
Considering the start-up of your very own day spa? A parade of beautiful, customer-filled spas and retreats has finally tempted you to bet with the players in this glamorous business. Let's assume that you've done your homework well. Feasibility study by an industry expert? Done. Stealth visits to your local competitors? Done. Trade show research on equipment, marketing, products, service menu, feng shui, and scented candles? Done. Bank loan? Done. Location and lease? Pending. You've planned, and planned and planned, and waited long enough. What more is there to do? Just one thing: read this article! Read More
- Published in Business
10 min read
They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas! When Filene’s Basement department store in Chicago has a sale…the shoppers are actually waiting and beating the doors down to be the first ones to get in. It’s a sight to see. Who doesn’t love a sale? It doesn’t matter if you have a skin center, nail salon, or spa. You don’t even have to own the business to practice this phenomenal idea. Read More
- Published in Business
9 min read
You have a vision of a magnificent new spa and you want to turn it into reality! Wonderful!! The decision to create a new spa starts a cascade of activities that can be both daunting and thrilling. It involves creating the physical space as well as designing how the spa will operate once it is open. You know that you cannot do it alone. You need a plan to ensure that the operations will flow smoothly in the space. An architect will help translate your vision for the physical property into the blueprints that will begin to turn the dream to reality. Read More
- Published in Business
11 min read
We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes! 1- BE READY. While everyone is entitled to a personal life, quality time with friends and family, “sacred space”, and all of that sort of thing, you can’t expect much of this when you are launching a new business. Read More
- Published in Marketing
21 min read
To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions. Read More
- Published in Client Care
12 min read
Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family trusts, and individual donors award them. Grants are awarded to organizations and individuals. Grant seeking is not a special talent that one has to be born with. It is an art that can be cultivated over a period of time. Read More
- Published in Business
8 min read
Our concepts of beauty are deeply shaped by history and culture. The ancient Greeks and Romans still affect our Western standard of beauty by their portrayals of gods, goddesses, emperors and nymphs, in eternally smooth, firm substances: marble and bronze. We aspire to this perfection today, and keeping facial and body hair to a minimum is in line with the aristocratic ideal of beauty passed down to us from classical times. Depilation technique and technology have never been more sophisticated, but obtaining optimum results still require some study. Read More
- Published in Business
6 min read
The popularity of minimally invasive cosmetic surgery procedures has skyrocketed over the past five years. In fact, more than nine million plastic surgery procedures were performed in 2004 alone, according to the American Society of Plastic Surgeons. The increasing popularity of cosmetic surgery has led to another beauty trend, the explosion of mineral make-up into the mainstream. Now, patients can cover virtually any imperfection experienced after surgery and return to their daily routine with minimal downtime. However, it is extremely important to educate your patients on make-up application tips in order to minimize infection and other problems that can occur when applying make-up to affected areas. Read More
- Published in Makeup Matters
