7 min read
by Margaret Ancira So much emphasis in our industry and society is placed on rejuvenating the face. After all, it is our calling card. But what about the rest of the body? Our hands and lips are the most active parts of our bodies and along with the chest and neck areas, the most exposed to the sun and other environmental aggressors. Yet these areas of skin don’t receive near as much time and attention as the face does. Fortunately, new, non-invasive rejuvenating treatments targeting these often-neglected areas are emerging in growing numbers and presenting skin care professionals with new opportunities to expand their service menus and their bottom line. The latest ingredients and new treatment protocols available for facial rejuvenation are now being incorporated into treatments for these often overlooked body parts. Let’s take a closer look at how the lips, hands, and décolleté can benefit from what’s new on the market. Read More
- Published in Uncategorized
7 min read
"I've trained them and trained them but they just do what they want!" laments a frustrated spa owner with a staff of 17. As her business coach I sit and patiently listen to her story, observing the tense body language of a woman that feels powerless to change a stubborn and under-performing team. Turnover is approaching almost 100 percent for the second time in two years while customer complaints have risen sharply. Burned by a train them and lose them history my client has become embittered by the prospect of having to invest more time and money into employee development, and she doesn't want to do it again. Read More
- Published in Client Care
5 min read
A good training manual is worth its weight in gold, or at least good old U.S. currency, since solid education is key to solid profits. A great training manual must be pure “take-away” for the readers—it’s all immediately applicable information, which will make your cash register buzz faster than the speed of sales. The purpose of a training manual is to first set the standard for service, based upon the company vision, then to lay out in actionable steps how that standard may be achieved and surpassed daily for optimum team achievement. Read More
- Published in Business
18 min read
SKIN, the largest most complex immune organ of the body, is delicately assembled by millions of independent multifaceted spheres and existing inside these self-contained cells there lives settlements of compatible micro residents cohabiting together in water plasmic freedom. This complicated cellular quilt that protects every inch of the body, shielding against many types of bacterial and viral invaders, has also become the most sought after object of our affection for 21st Century beauty. Read More
- Published in Chemistry
6 min read
What is Indian Champissage or Head Massage? Indian Champissage or head massage is a relaxing therapy involving the massage of the upper back, shoulders, neck, head, and face. It provides relief from aches, pains, and stress symptoms, promotes hair growth, and rejuvenates the skin. Above all, it provides a deep sense of calmness and tranquility. Indian Head Massage is a wonderfully relaxing therapy that is physically, mentally, and spiritually healing. The massage is safe and simple to learn and very effective to give. Read More
- Published in Treatments
9 min read
If you have tried repeatedly to get a focus on customers, customer loyalty, and customer profitability inside your organization with less than stellar results, you’re far from alone. Most companies jump in without evaluating how the organization works together, whether the CEO is truly committed, and if the patience exists for the long road ahead. These are the key issues that usually get in the way of making progress. See if you recognize any of them in your organization. Read More
- Published in Business
11 min read
by Rhonda Allison Advances in the skin care industry are progressing so rapidly and so profoundly that many aestheticians, especially those new to our profession, find themselves in a quandary of either not knowing what to do… or wanting to do everything!!! My advice is that you find your niche and then EXCEL at it! Most customers really don’t care what a salon is called, they just want results– And having a medical facility or Medi-Spa does not assure the client of results anymore than a salon does. So it's up to each Aesthetician to stay current of what's available and continue to offer professional, results–driven aesthetic services with confidence, understanding, and integrity. How old would you be if you didn’t know how old you are? Since the advertising of "age-defying" skin care solutions are everywhere today, it's vital to have a full understanding of what an aesthetician can honestly offer an educated, oftentimes, inundated consumer. In order to do this, let us re-examine the skin and the factors that determine how it looks. Read More
- Published in Uncategorized
4 min read
Every retailer dreams about inventory literally “flying off the shelves”, as the phrase goes. But unless the retailer doubles as a savvy air-traffic controller, carefully overseeing arrivals and departures of items each day, you may encounter turbulence over Milwaukee (or wherever your business is located)! Effectively managing the flow of inventory from your manufacturer to your clients is one of the most essential aspects of ensuring the success of your business. Few things displease a loyal client more than learning that a favorite product is out of stock. Conversely, nothing deflates the buzz of shopping more than seeing dusty, shopworn merchandise on the shelf, which obviously isn’t moving—the result of over-ordering. Read More
- Published in Business
8 min read
Building your successful spa and salon business all begins with one happy customer. And in order to build business through your satisfied client base, you must first focus on building loyalty. But how do you keep customers for life? And how do you go yet one step further and get your loyal customers working for you by referring new customers? Following are some practical tips to help you get you started: Read More
- Published in Business
8 min read
Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales by learning the 10 reasons why the product is not moving: Read More
- Published in Business
