7 min read
Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients. Men's health and fitness publications, travel magazines, and lifestyle television shows are routinely pitching the spa ritual to the male client, encouraging him to upgrade his level of personal care. Some spas dedicate specific time to men's treatments, and new spas are emerging that are designed to cater to men. Read More
- Published in Client Care
12 min read
We live in a society that obsesses over the concept of staying young. However, spa clientele actually seek to do something about it, while most of society is simply obsessing over the concept of youthfulness. This educated, informed segment of the population constantly searches for new ways to improve themselves and to remain youthful in health and appearance. As spa professionals, we must consistently strive to offer services that meet the demands of our clients. Ironically, incorporating into the spa environment a practice that is centuries old creates a pathway for our clients to follow towards the fountain of youth. Read More
- Published in Holistic
10 min read
Take a moment and think of someone you know who has a vibrant glow in their countenance and a life-giving gleam in their eye. Perhaps they’re not the fittest or even the hottest person you’ve ever met, but something about them sparkles with life. What sets them apart? Many people have a healthy glow at 30, but how do you stay shining at 50? You can pay big bucks for liposuction, butt lifts, face lifts, and any other lift that promises to defy gravity, but after a few years, your bank account will be sagging. Read More
- Published in Nutrition
5 min read
What will skin care look like in the future? This is the question I'll be exploring in my new series of ongoing columns for DERMASCOPE. After 30 years in this remarkable business, I've formed some strong opinions. But you already know that - otherwise you'd stop reading! And, I welcome your input - please be sure to check out the contact at the end of each column. Of course, the future is now. Are you ready? Just like comic book space invaders, skin therapists indeed have laser-guns-and that's not an intrinsically bad thing. Read More
- Published in Client Care
7 min read
One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of skin and body care, but getting our spa-oriented mind into marketing mode takes a real push. Marketing and advertising is a vast field of possibilities-both good and bad. Every business needs to market itself, to get the word out about the availability, uniqueness, and quality of its goods and services. In the increasingly competitive day spa industry it's important to make potential customers aware of a company's distinctive qualities. Read More
- Published in Marketing
7 min read
Close your eyes and imagine being enveloped by the soothing embraces of a beautiful day spa. Mmmmmmm... What special images and sensations are drifting into focus? Make a mental list of these details as you indulge in this fantasy. Now, imagine what things would disrupt your serene daydream, regardless of how large or small the flaw might be. What comes to mind? More importantly, as a customer have you personally experienced both satisfying and irritating details at a spa? Yes? Then consider what the delight or disappointment was, how it affected your overall satisfaction, and what you, the spa professional, could do to either highlight or eliminate similar occurrences where you work now. Read More
- Published in Client Care
11 min read
Nowadays we all want to look younger in relation to our individual lifestyles and careers. Younger looking skin is attainable with proper exfoliation, so the less painful, expensive, abrasive, and the more accessible the better. Exfoliation is the aesthetician and the consumer's ticket to an easy and non-surgical way to rejuvenate the skin. Whatever one's budget, time commitment, or pain level, exfoliation can be customized to one's choices and comes in multiple formats. Exfoliation should also be performed at home, on the face and on the body, and has been the secret to beauty around the world. From the days of Cleopatra, exfoliation has been the secret to younger looking skin. Read More
- Published in Exfoliation
7 min read
Does Your Spa Speak the Right Language? Busy, but not too loud. Elegant, yet affordable. Relaxing but invigorating. It might be difficult, when thinking of your spa’s environment, to find a happy medium. Finding that perfect environment, one that speaks to all clientele – returning clients and newcomers to the spa experience, might be a daunting task. It’s possible you’ve seen your ideal workplace…imagined the ambiance of the spa that you’ll call home, talked about it with fellow workmates. Read More
- Published in Business
7 min read
As a former spa owner, I know how nerve wracking it can be to add a new service to your menu. There is a variety of issues to consider – from staffing to cost to space requirements (if a machine is involved). The first step is to create a list of questions to ask yourself in order to make the best decision possible. Some of these questions include: What are my clients asking for? What service would they most respond to? What is the cost involved with incorporating this service into my salon? Will I need to hire additional staff or pay to train my own? Do my competitors offer this service? If so, how is the service performing? Read More
- Published in Exfoliation
9 min read
As we are all aware, the skin care business is booming! The portion of the skin care market that is especially hot is skin repair and rejuvenation. The baby boomers are aging and shelling out billions of dollars a year for services and products that help them restore, repair, and rejuvenate themselves to a more youthful appearance. Skin care is the fastest growing segment within the category of cosmetics today. People aged 50+ represent over one third of our population, Healing Arts Guide – MJL Associates. Read More
- Published in Treatments
