2 min read
If there is one thing that has never gone out of style in my over 30 years in aesthetics, it is the pursuit of beauty. It is what first draws many of us to this field – the colors, the creativity, the transformation, and what continues to evolve with every generation of professionals. Beauty in ... Read More
- Published in AIA, AIA Welcome Letter
4 min read
This year marked my second time attending SPARK by Live Love Spa, and somehow this retreat keeps surprising me in all the right ways. Last year we were in Fiji – already a dream – but this year’s event at Paradisus Palma Real Golf & Spa Resort by Meliã in Punta Cana, Dominican Republic felt like it cracked ... Read More
- Published in Community Blogs, Home Page, More New Articles slider, Uncategorized
5 min read
Imagine walking into your business each morning and seeing a team that runs like a well-oiled machine – everyone knows their role, delivers consistent service, and supports each other in creating a stellar client experience. That doesn’t happen by accident. It begins with hiring intentionally, onboarding effectively, and maintaining a clear framework for how your ... Read More
- Published in 2025 Monthly Columns, Bare-Knuckle Esthi, Monthly Columns
2 min read
The beauty sector has undergone significant transformations in recent years, with brands and professionals striving to keep pace. Artificial intelligence (AI)-driven innovations have disrupted traditional practices, revolutionizing shopping experiences and cosmetic procedures and reshaping societal perceptions of beauty. With the rise of AI-powered editing tools and filters, anyone can experiment with different looks and trends, democratizing ... Read More
- Published in Technology
1 min read
New Year’s Eve is one of the most special nights of the year. For many people, it is one of the only nights they plan to attend a fancy event that requires formal, glamorous makeup and attire. For most, the thought of getting dressed up in a sparkly New Year’s fashion-worthy outfit for a fun-filled ... Read More
- Published in 2021 Monthly Columns
11 min read
There was once a time when beauty culture was defined by layers. Layers of primer, foundation, concealer, setting powder, bronzer, blush – all stacked like armor before stepping out into the world. The ritual was not just about looking polished; it was about proving worthiness through perfection. For decades, makeup was the badge women wore ... Read More
3 min read
The aesthetics industry is all about transformation, beauty, and self-care – but confidence is the foundation that makes it all possible. Whether a seasoned skin care professional or just starting out, self-confidence plays a crucial role in your success. In this article, we’ll explore why confidence matters, how to build it, and how it can elevate ... Read More
- Published in 2025 Monthly Columns, Bare-Knuckle Esthi, Monthly Columns
2 min read
As we close our 50th anniversary celebration, this final issue marks both a milestone and a look forward. Beauty is evolving at every level, and this issue shines a spotlight on the services shaping the industry today. From wedding makeup that transforms a special day into a lasting memory to skin care that is becoming ... Read More
- Published in Magazine, Publisher's Note
3 min read
So far in The Content Lab, we have talked about how to create content that feels authentic and showcases who you are as a professional. But what happens once the content is made? Posting consistently, managing comments, and juggling different platforms can quickly become overwhelming. The good news is that you don’t have to do ... Read More
- Published in 2025 Monthly Columns
