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Work Smarter, Post Better: Social Media Tools Every Pro Should Know
Written by Jordan Miller
So far in The Content Lab, we have talked about how to create content that feels authentic and showcases who you are as a professional. But what happens once the... Read More →
Published in 2025 Monthly ColumnsEsty E-mails: E-Newsletters for Skin Care Pros
Written by Jordan Miller
In the age of online shopping and digital dominance, you’ve probably encountered e-newsletters more than a few times – in fact, you likely have some in your inbox! Businesses across... Read More →
Published in 2025 Monthly ColumnsIn the Wake of Wellness: Surrendering to Underwater Massage
Written by Jordan Miller
In the realm of spa therapy, few experiences offer the level of surrender and serenity achieved through underwater massage. Sometimes referred to as Watsu, a combination of water and shiatsu, underwater... Read More →
Published in Scope ThisWindow to the Soul: Digital Transparency for Skin Care Businesses
Written by Jordan Miller
When a client is considering booking with a skin care business, whether they stumbled across it organically, were referred by a friend, or spotted a sign in town, they will... Read More →
Published in 2025 Monthly ColumnsBuried in Bliss: The Ancient Art of Hot Sand Bathing
Written by Jordan Miller
As spring fades into summer, many clients are already dreaming of a beachside escape complete with warm sand, bright sun, and the soothing sound of the sea. For those who... Read More →
Published in Scope This