Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also cover 90% of the sales process, leaving the spa professional with time to recommend products after the treatment is over.
Not only will a thorough consultation confirm the concerns of a client and that the selected treatment will be helpful – possibly leading to an upsell or redirection to a different treatment if necessary, reinforcing professionalism – it will also create the opportune moment to evaluate and plant the seeds of the perfectly adapted recommended homecare post-service.
In addition to observing and touching skin, asking questions, having a consultative approach, and communicating the what, when, and how with a client will make this step the ultimate skin analysis.
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