Skin professionals are trusted guides for clients turn to when they want to feel confident in their skin. They rely on your expertise not just in the treatment room but in helping them choose the right products to enhance their results after they leave your care. Selling products can sometimes feel overwhelming, or worse – like it’s taking away from the real reason you started this career: helping people. The truth is that selling products doesn’t have to feel like selling at all. When done intentionally, it becomes an extension of the care you already provide, a way to empower your clients with tools to continue their progress while creating more stability and freedom for your business. Virtual shops on platforms like Instagram, Facebook, and TikTok make this possible without adding hours to your day or creating unnecessary stress.
THE NEW ERA OF RETAIL
Retail has always been a part of successful aesthetics businesses, but the way clients shop has
evolved. Today’s clients expect convenience. They want access to your expertise, but they also
want the flexibility to make purchases on their own time. Virtual shops bridge this gap beautifully.
Think of your virtual shop as a reflection of the trust your clients already have in you. It’s not just a list of products; it’s a thoughtfully curated space where they can find exactly what they need to maintain their results, no matter where they are. This approach doesn’t just benefit your clients – it benefits you, too. Virtual shops are an opportunity to support your clients between appointments, deepen their loyalty, and create a steady income stream that fits seamlessly into
your existing workflow.
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Shaylee Hancock founded Glow Sis Social with a mission to make marketing easy and accessible for aesthetics professionals across the globe. Through her marketing education, her students are doubling their revenue within as little as two months! Industry professionals from over 40 countries have enrolled in Hancock’s trainings which provide the tools and inspiration to grow their clientele, increase sales, and change the lives of those they serve. Her education is featured with some of the largest names in the industry including HydraFacial’s Global Connect Program and is being integrated into aesthetics schools across the country. Hancock is passionate about sharing her knowledge and expertise to elevate this industry.
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