4 min read
Every retailer dreams about inventory literally “flying off the shelves”, as the phrase goes. But unless the retailer doubles as a savvy air-traffic controller, carefully overseeing arrivals and departures of items each day, you may encounter turbulence over Milwaukee (or wherever your business is located)! Effectively managing the flow of inventory from your manufacturer to your clients is one of the most essential aspects of ensuring the success of your business. Few things displease a loyal client more than learning that a favorite product is out of stock. Conversely, nothing deflates the buzz of shopping more than seeing dusty, shopworn merchandise on the shelf, which obviously isn’t moving—the result of over-ordering. Read More
- Published in Business
4 min read
by Tara Rivas Every retailer dreams about inventory literally “flying off the shelves”, as the phrase goes. But unless the retailer doubles as a savvy air-traffic controller, carefully overseeing arrivals and departures of items each day, you may encounter turbulence over Milwaukee (or wherever your business is located)! Effectively managing the flow of inventory from your manufacturer to your clients is one of the most essential aspects of ensuring the success of your business. Few things displease a loyal client more than learning that a favorite product is out of stock. Conversely, nothing deflates the buzz of shopping more than seeing dusty, shopworn merchandise on the shelf, which obviously isn’t moving—the result of over-ordering. Especially for a new business, anticipating and averting classic inventory problems will prevent your sales from losing altitude, and keep client satisfaction sky-high. Read More
- Published in Uncategorized
8 min read
Building your successful spa and salon business all begins with one happy customer. And in order to build business through your satisfied client base, you must first focus on building loyalty. But how do you keep customers for life? And how do you go yet one step further and get your loyal customers working for you by referring new customers? Following are some practical tips to help you get you started: Read More
- Published in Business
8 min read
by Peter Lassen Building your successful spa and salon business all begins with one happy customer. And in order to build business through your satisfied client base, you must first focus on building loyalty. But how do you keep customers for life? And how do you go yet one step further and get your loyal customers working for you by referring new customers? Following are some practical tips to help you get you started: Read More
- Published in Uncategorized
8 min read
Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales by learning the 10 reasons why the product is not moving: Read More
- Published in Business
8 min read
By Jacqueline Flam Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales by learning the 10 reasons why the product is not moving: Read More
- Published in Uncategorized
7 min read
Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries. Use Effective Online Marketing StrategiesToday’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the Internet is the place to go. Create a domain name that will make your spa appear on the Internet whenever someone uses a search engine. Read More
- Published in Business
7 min read
by Preethi Burkholder Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries. Use Effective Online Marketing Strategies Today’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the Internet is the place to go. Create a domain name that will make your spa appear on the Internet whenever someone uses a search engine. In other words purchase domain names to support your marketing effort. You should also make sure your Home Page is full of key words to enhance your placement on search engine results. When someone searches using the words “Spas in Indiana”, you want your spa to appear within the first two pages. This can draw in more customers. Read More
- Published in Uncategorized
7 min read
There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You have a low-cost and time-proven opportunity available to you that can do much to shorten the client building process while increasing your career income in short order: Make-up services and product sales. Read More
- Published in Business
5 min read
All skin discolorations need to be addressed the same way. It's important not to camouflage, but to blend natural color into the discolored area. This applies to port wine stain birthmarks, rosacea (red pustular lesions), vitiligo (patches of unpigmented skin), bruising and any skin discoloration resulting from chemotherapy and radiation treatment. When selecting product to place on these discolored areas, you need to use one that is user-friendly and highly pigmented and one that will not cause any skin irritation. When in doubt, I always recommend a quick and simple allergy test by applying different products. The inside area of the elbow or directly below and behind the ear are two areas which will give you accurate results. Read More
- Published in Makeup Matters
