One of the least productive approaches when it comes to a spa business is thinking, “We’ve always done it this way.” The aesthetics industry is constantly evolving, and the last few years have been a catalyst to speed up the pace of ever-changing consumers habits. As the world’s economy goes through ups and downs, it’s important to make sure you are maximizing your sales potential, particularly retail, which is one of the fastest and easiest ways to boost the bottom line.  

A fresh set of eyes can help you assess if you are creating an inspiring environment for clients to purchase from and if you are missing opportunities for retail sales. Make sure to bring your growth mindset before you audit your spa and don’t be scared of the not-so-pretty truths. Put yourself in the shoes of your ideal client and analyze your spa’s client journey. Here are the top touch points to look for when mystery-shopping your spa. 

Founder of the spa retailing coaching platform, The SPAcialist (@the_spacialist_pro) and a skin expert, Alice Pichery has been in the spa industry for 15 years. Born and trained in France as a licensed aesthetician and massage therapist, she traveled the world and expanded her spa and wellness culture before settling in Miami, Florida for the last 10 years. Acknowledged in the industry as a savvy cosmetics educator, spa trainer, and retail manager for high-end locations and brands, Pichery’s mission is to empower spa professionals to become the retail high-performers they were always meant to be, while remaining aligned with their authentic self and purpose.