Skin care product options are endless, and clients can find many products offering a solution to their skin problems. The problem is that at some point, skin problems worsen, and clients seek out a professional to help with their skin. Professionals are grateful because they love helping their clients achieve healthy skin, but it is essential to look at the bigger picture to understand why so many women and men struggle with their skin. A bonus to a professional’s job is giving a great facial. However, the real job is to understand clients’ skin struggles, figure out their homecare routine, and teach them to understand their skin, so they can begin to make smart skin care purchases.

A great facial cannot be given without understanding clients’ complexions. It starts with a thorough skin analysis, asking questions to get clients to open up and share what’s really going on. The beauty industry was built to support clients with poor self-esteem. Many clients come to see professionals because they are fixated on a specific problem, frantically searching for a solution. Client consultation time should take precedence because professionals must understand where the client is coming from. There are underlying factors such as work, stress, and so on that may affect a client, showing physically through their skin.

Samantha Dench is a 16-year licensed aesthetician, owner of Skin Deep, author, and speaker. Dench’s passion stems beyond treating the skin to include internal health to achieve healthy skin for clients by finding the root of the problem. She loves to educate groups of women and share her knowledge and passion of skin. Dench loves to share her book to help women take control of their skin. She is a single mom of three and loves to cook, bake, and find creative ways to find healthy alternatives to her favorite dishes.