Personally, having a preteen daughter has been eye-opening as far as skin care goes. With a new skin care trend going viral every day, it is no wonder when many young girls ask for over-the-counter products from popular box-store brands that may contain harmful or intense ingredients, unbeknownst to them. Prying a little further will reveal that these recommendations are far from personal but come from TikTok, Instagram, or other social media sites. If working professionals have not gone down these online channels, they may be unaware that preteens having a multi-step skin care routine – complete with glycolic acid, retinol, or facial oil – is not a rare practice.
Gone are the days of waiting for Glamour or Cosmopolitan magazine to arrive each month to learn what products to buy. The medium may have changed, but the interest did not. Modern preteens are very much into skin care, and they have direct access to influencers and information at their fingertips. It is becoming obvious that interest in skin care, antiaging, and beauty is starting younger and younger.
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