If this last year has taught skin care professionals one thing, it is the importance of retail sales. For many that were hesitant or simply procrastinating on setting up an online store, it suddenly became a necessity for survival. Hands-on on spas quickly became a virtual spas, offering skin analyses, product recommendations, and “how-to” skin care classes on various interactive platforms. Now that most spas are fully reopened, professionals need to continue to manage both their online and in-spa retail. Successful retailing takes planning – some plan yearly, some quarterly. No matter what the timeline is, spas need to do their homework. Reviewing the previous year’s monthly sales for each product carried, both in units and revenue, is important to successfully plan the coming year or quarter.
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